GRUB Jasraj Kuner Market Research N.B. - So Far….

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Presentation transcript:

GRUB Jasraj Kuner Market Research N.B. - So Far…

Service Description Online price comparison and information service for business customers of wholesale grocery operators.

Market Research Aims Develop potential market size Gauge customer requirements/feedback Gauge supplier requirements/feedback Technology requirements Costs 4 P’s (Product, Price, Place, Promotion)

Market Description

Primary Market Research ALSO - I came across another problem in my research… Customer end – several shops spoken to (informal interviews). To determine requirements and demand levels. Supplier end – currently establishing contact with major operators to interview them with regards to price transparency and database usage. Critical to business model.

Supplier Problems Cont. Some (spelt ‘many’) wholesale operators are maybe allegedly supposedly perhaps a little less than legitimate in the eyes of the government. = ‘Very good’ prices + A phobia of price transparency

Issues: 1 – Do I contact them? 2 – How to contact them? 3 – What do I ask? 4 – Security? JAS

Things to do TECHNOLOGY – Contact with IT companies to develop requirements and costs for database and internet systems. SUPPLIERS - Illegitimate suppliers may be researched by use of secondary research materials and possible primary research. Legitimate suppliers will be the main target. Mainly interviews. They have a serious effect on the business model. CUSTOMERS - Detailed customer research (interviews and questionnaires) to determine requirements – will focus on mainly off- license/newsagents within the scope of this business plan. MARKETING – Current list of trade press and websites established – pricing being established currently.

QUESTIONS?