Richard Green Service Improvement Team

Communicate Impart Transmit Convey Giving or exchange

The human radio ‘Given good transmitting conditions, and transmitter and receiver tuned to the same wavelength, perfect reception can be effected.’ Smallbone (1969)

SenderMessageReceiver

SenderMessage Receivers

SenderMessage R R R R R R R R R OL Katz and Lazarsfeld (1955)

SenderMessage R R R R R R R R R OL R OF

SenderMessage R R R R R R R R R OL R OF

SenderMessage R R R R R R R R R OL R OF Channel Noise Feedback R R

Awareness Interest Evaluation Trial Adoption Rogers (1962)

Communications Objectives Unawareness Awareness Comprehension Conviction Action Attention Interest Desire Action

Innovators (2.5%) Early adopters (13.5%) Early majority (34%) Late majority (34%) Laggards (16%) Rogers