Sony Display Solutions IT & Professional Display Marketing Jeff Johns Sr. Manager – Product Planning SONY ELECTRONICS, INC.

Professional Displays Plasma & LCD Colors: Silver and Black (LCD matte colors available in May) LCD Colors: Crystal Silver, Frosted Black and Pearl White Optional detachable speakers available in matching colors Top mounted button placement keeps front bezel uncluttered Side covers create clean look (shown with optional speakers) *Note: FWD-42PV1 does not include side doors Versatile Inputs (shown without cover)

Professional LCD Displays FWD-40LX1 40-inch wide (WXGA / 1366 x 768) TFT LCD PC Input (DVI / Analog) Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video) Dual card slots for digital signage and expandability FWD-32LX1/R 32-inch wide (WXGA / 1366 x 768) TFT LCD Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video) Single card slot for digital signage and expandability LCD Available colors: Crystal Silver, Frosted Black and Pearl White Coming In April FWD-40LX1I & FWD-32LX1/RI Matte finish design – like PDP monitors. Target: Lower cost for digital signage bid business.

Plasma Displays FWD-50PX2 50-inch wide (WXGA / 1366 x 768) HD Professional Plasma Display PC Input (DVI / Analog) Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video) Dual card slots for digital signage and expandability FWD-42PX2 Available March 42-inch wide (WXGA / 1024 x 768) HD Professional Plasma Display PC Input (DVI / Analog) Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video) Dual card slots for digital signage and expandability Available colors: Silver and Black FWD-42PV1 42-inch wide (WVGA / 852 x 480) ED Professional Plasma Display PC Input (DVI / Analog) / Video (Composite / S-Video / Component) Dual card slots for digital signage and expandability FWD-42PV1P (portrait model) 42-inch wide (WVGA / 852 x 480) ED Professional Plasma Display PC Input (DVI / Analog) / Video (Composite / S-Video / Component) Dual card slots for digital signage and expandability Available color: Black

Color Matrix Crystal Silver Pearl White Frosted Black Silver Blue Black Color Matrix LCD 40LX1 32LX1/R 40LX1/I 32LX1/RI Plasma 50PX2 42PX2 42PV1

Supported Accessories Detachable Speakers Optional Cards BKM-FW11 5xBNC Component/RGB Card BKM-FW32 Network Control Card BKM-FW12 Active Loop Through Card (Component / RGB) SS-SPxxFW/S Wall Mounts & Table Stands ICS-SP20 TV Tuner Card with Lodging Support BKM-FW50 Network Media Card SFM1 or SFM2 Flat Wall Mount PLP-91/D Tilt Wall Mount Content Networking / Digital Signage BKM-FW50 Network Media Card EBS-N200D Network Media Player EBS-N100 Network Control Device SPM-TRI/E Silver Color Base SPM-TRI/C Clear Acrylic Base

Network Content Solutions BKM-FW50 Digital Signage Card Video: MPEG 2 Graphics: JPG, GIF, PNG Audio: MP3 (background for photo slideshow) EBS-N200D Network Control and Multimedia Player Standard IP Network Video: MPEG1,2,4 / AVI / VOB Graphics: JPG, GIF, PNG, TIF Others: HTML, Flash, PDF, PowerPoint EBS-N100 Network Control Device Standard IP Network Control: IP to RS232C

Digital Signage Made Simple Compact Flash Card BKM-FW50 Digital Signage Card Result is a clean, internal digital signage solution Also available in portrait orientation Automatic Timer Function (starts with power on / stops with power off) JPG / MPEG2 play lists with MP3 audio background Stream from Network Server, or local playback

Real World Solution San Diego Airport Authority Request: Eight 40LX1 LCD Monitors for running portable DVD player strapped to back Solution: Eight 40LX1 LCD Monitors Internal BKM-FW50 card Compact Flash Cards MPEG2 Video Content Usage: Airport Terminals with Automatic On/Off Timer (No Networking) 6:00 AM Display Turns On – FW50 Starts Video 11:00 PM Display Turns Off 17-hours per day, 7 days a week Launched November 29, 2005 (91 days / 1,547 hours as of 2/28) Two weeks after launch, Airport Authority ordered four more systems

Current Programs *BKMFW50 promo -BKM-FW50 network media players are now added to each demo unit from Shoair including great content~!  Shoair will set the default theme for the content depending on your end user needs. Choose from : 1. Travel                           5. Corporate 2. Grocery                        6. Cinema 3. Fashion                        7. Car Dealer 4. Museum                       8. A Few of Each Category  This is a great way to push our networking capabilities and how easy the BKMFW50 is for digital signage! -We are also planning a bigger BKMFW50 promotion for pro/av resellers. Most likely giving away the free demo content on CD and providing demo discounts. Stay tuned.

Introducing BKM-FW40 High Definition Streaming Card ID TBD June Introduction High Definition Streaming Card Specifications Video Formats: - MPEG2 480i, 480p, 720p, 1080i (supports MPEG2-TS and RTP over UDP/IP) (system layer protocol for lip-synch) - MPEG4 - MPEG4 – H.264 (up to 1080i) - WM9HD (up to 1080i) - AVI Graphic Formats: - JPEG, TIF, GIF, PNG, BMP, HTML, Web Audio Formats: - MP3, AAC Control Software: Display Commander (N200D) SNMP Inputs: - Ethernet (10/100 Base-T) - Mini PCI bus (for Compact Flash or Wireless 802.11g) - USB2.0 (TBD) (for external storage) ID TBD

Real World Solution Arsenal Football Club Request: 300 40LX1 LCD Monitors for HD simulcast broadcast of games Solution: 300 40LX1 LCD Monitors Internal BKM-FW40 card MPEG4 H.264 Video Integrated with Tanburg Server Launch: April 15, 2006 shipment

Hospitality Solutions August 2006 Bravia™ Hotel TVs 32-inch / 26-inch 1366 x 768 resolution 178 x 178 viewing angle HDMI Input Component Input Composite Input (x2) S-Video Input (x2) PC Input (HD15) 3D Comb Filter CineMotion® TechnologyDisplay Panel SRS WOW audio enhancement 20W (10W + 10W) Audio power Expanded Card Slot: New card configuration for accepting either standard single card, or larger double cards for MPEG and HDTV Tuners Designed to work with coming ICS-SP30 – Integrated HDTV, QAM, NTSC tuner for hotels. KLH-W26U (26-Inch) KLH-W32U (32-Inch) Features: Integrated bottom speaker for space saving design included base stand (removable) with bolt down base Hospitality menu functions to lock out buttons and channel mapping Card slot design for flexibility

Multi-Function Monitors MFM-HT95 19-inch (SXGA / 1280 x 1024) PC Input (DVI / Analog) Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video) NTSC TV Tuner 480i, 480p, 720p, 1080i support MFM-HT205 20-inch wide (WSXGA+ / 1680 x 1050) PC Input (DVI / Analog) Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video) NTSC TV Tuner 480i, 480p, 720p, 1080i support 1080p input capable – 1050p screen Available April

1080p MFM-H246 Available July MFM-H246 24-inch (WUXGA / 1920 x 1200) PC Input (DVI / Analog) Video Inputs (HDMI, DVI-HDCP / Analog HD Audio out (3.5mm minijack – HDMI audio decoded for output) Display Panel Full HD Resolution for 1080p playback Super Fast pixel response (~6ms) High bright / XBRITE (500 nit / 1000:1 Contrast Ratio) HDTV Monitor Using separate HD source up to 1080p 480i, 480p, 720p, 1080i, 1080p resolutions ID Features Removable base for mounted display Standard VESA Mount Compliant Applications Pro AV and Digital Editing Game Development Non-surgical Medical High-end Gaming PCs

Programs & Promotions

Current Programs * Public Display discounts until March 28, 2006 1 piece DFI 5 piece discount 100 piece discount -FWD40LX1 -$1000 -FWD50PX2 -$80 -$130 -PFM42X1 -$80 -$143 -FWD42pV1 -$80 -$140 -$180 -FWD32LX1R -$80 -$127 *5% RSVP program. Register your sale up front and get 5% off for a project that your reseller is working to win for Sony. *Trade up program! Go to www.sony.com/tradeups where you can trade in old IT products to get a discount on your new SONY IT display or Plasma/LCD purchase! *Display product VIR up to 2% ( on top of other VIR programs!) =>max 5%! OTHER VIR programs *Pro Product/ Display VIR up to 3% *Broadcast VIR up to 3%

Current Programs *Reseller spiffs! Ends March 28th, 2006 -FWD42PV1 $30 -PFM42X1 $40 -FWD50PX2 $40 -FWD32LX1R $30 -FWD40LX1 $20 *Gov/ED and Non-profit 3% discount on all Public displays *Direct SI integration discount up to 4% *Show credit up to 5% for purchases of product used for shows.

Current Programs *IT display Buy 5 Get 1 Free Promo ends March 28th, 2006 Buy 5 get 1 free on participating Personal LCD Displays  from Feb. 26  till March 28, 2006! SDM-X75KB, SDM-S95ARB, SDM-S95DRB, SDM-S95FRB, SDM-S205KB and SDM-P234/B! ALL THIS IS AVAILABLE ON THE “Display News weekly” from Aya Zonce. (let her know if you are not getting this!) -Including product availability and new important information about promos etc.

Specifications

FWD-40LX1 Product Specifications Panel Inputs Features Resolution 1366 x 768 Pixel Pitch 0.648 x 0.648 mm Viewing Angle (H/V) 178 degree x 178 degree Contrast Ratio 1,000:1 Inputs DVI (HDCP) 1 (3m DVI cable provided) Analog (Component/RGB) 1 (3m Component to HD15 cable provided) Option Video Card 1 S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided) Option Slots 2 (One slot populated with S-Video/Composite card) RS232C 1 (9 Pin serial) Control-S 2 (In and Out – for IR input) Features PIP/PAP Picture In Picture / Picture & Picture Multi-Display Set up Quick set up for display walls and matrix Control Systems RS232 control, IR input/out through Control-S, discrete IR codes for all inputs General Information Dimensions 39.13 x 23.5 x 4.92 (inches) / 994 x 597 x 125 (mm) Weight 60.63 lbs / 27.5 kg (approx) Power Consumption 220W FCC Regulation FCC Class B Available in Silver, Black & Pearl White Crystal Bezel finish Optional Silver & Black Speakers Side covers create clean look (speakers optional)

FWD-32LX1/R Product Specifications Panel Inputs Features Resolution 1366 x 768 Pixel Pitch 0.51 x 0.51 mm Viewing Angle (H/V) 170 degree x 170 degree Contrast Ratio 1,000:1 Inputs DVI (HDCP) 1 (3m DVI cable provided) Analog (Component/RGB) 1 (3m Component to HD15 cable provided) Option Video Card 1 S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided) Option Slots 2 (One slot populated with S-Video/Composite card) RS232C 1 (9 Pin serial) Control-S 2 (In and Out – for IR input) Features PIP/PAP Picture In Picture / Picture & Picture Multi-Display Set up Quick set up for display walls and matrix Control Systems RS232 control, IR input/out through Control-S, discrete IR codes for all inputs General Information Dimensions 31.57 x 19.37 x 4.21 (inches) / 802 x 492 x 107 (mm) Weight 38.58 lbs / 17.5 kg (approx) Power Consumption 220W FCC Regulation FCC Class B Available in Silver, Black & Pearl White Crystal Bezel finish Optional Silver & Black Speakers Side covers create clean look (speakers optional)

FWD-50PX2 Product Specifications Panel Inputs Features Resolution 1366 x 768 Contrast Ratio 10,000:1 Colors 1.07 billion Panel Life 60,000 hours to half brightness Inputs DVI (HDCP) 1 (3m DVI cable provided) Analog (Component/RGB) 1 (3m Component to HD15 cable provided) Option Video Card 1 S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided) Option Slots 2 (One slot populated with S-Video/Composite card) RS232C 1 (9 Pin serial) Control-S 2 (In and Out – for IR input) Features PIP/PAP Picture In Picture / Picture & Picture Multi-Display Set up Quick set up for display walls and matrix Anti-Image Retention Auto Dimmer detects still image and dims display to reduce potential for image retention Control Systems RS232 control, IR input/out through Control-S, discrete IR codes for all inputs General Information Dimensions 1256 x 753 x 112 mm Weight 44 kg Power Consumption 440W FCC Regulation FCC Class B Available in Black and Silver finish Optional Silver & Black Speakers Side covers create clean look (speakers optional)

FWD-42PX2 Product Specifications Panel Inputs Features Resolution 1024 x 768 Contrast Ratio 10,000:1 Colors Over billion Panel Life 60,000 hours to half brightness Inputs DVI (HDCP) 1 (3m DVI cable provided) Analog (Component/RGB) 1 (3m Component to HD15 cable provided) Option Video Card 1 S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided) Option Slots 2 (One slot populated with S-Video/Composite card) RS232C 1 (9 Pin serial) Control-S 2 (In and Out – for IR input) Features PIP/PAP Picture In Picture / Picture & Picture Anti-Image Retention Orbit / Inversion Control Systems RS232 control, IR input/out through Control-S, discrete IR codes for all inputs General Information Dimensions 40.75” x 24.875” x 4.0” (WxHxD) Weight 66 lbs Power Consumption 400W FCC Regulation FCC Class B Available in Black and Silver finish Optional Silver & Black Speakers Side covers create clean look (speakers optional)

FWD-42PV1 Product Specifications Panel Inputs Features Resolution 852 x 480 Contrast Ratio 10,000:1 Colors 1.07 billion Panel Life 60,000 hours to half brightness Inputs DVI (HDCP) 1 (3m DVI cable provided) Analog (Component/RGB) 1 (3m Component to HD15 cable provided) Option Video Card 1 S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided) Option Slots 2 (One slot populated with S-Video/Composite card) RS232C 1 (9 Pin serial) Control-S 2 (In and Out – for IR input) Features PIP/PAP Picture In Picture / Picture & Picture Multi-Display Set up Quick set up for display walls and matrix Anti-Image Retention Orbit / Inversion Control Systems RS232 control, IR input/out through Control-S, discrete IR codes for all inputs General Information Dimensions 40.75” x 24.875” x 3.375” (WxHxD) Weight 59 lbs, 8 oz Power Consumption 260W FCC Regulation FCC Class B Available in Black and Silver finish Optional Silver & Black Speakers Side covers create clean look (speakers optional)

EBS-N200D Video Output Network Protocol Support VGA Up to 1600x1200 S-Video 720x480 Composite 720x480 Audio Output Analog Stereo (L/R), Center, Surround Network Connections LAN 10/100BASE-T Local USB1.1 (x2) Control Input Ethernet / USB Control Output RS232 DB-9 Ethernet RJ45 Video Format Support MPEG1/2/4 MP@ML AVI, VOB Graphics Format Support JPEG, GIF, TIF, PNG, HTML, Flash, PowerPoint, PDF Audio Format Support MP3 Network Protocol Support Internet IP, TCP, UDP, ICMP, ARP, DHCP HTTP, FTP, IGMP, Remote Display Hard Disk Drive 2.0 GB available for user storage Device Support Plasma 42PV1, 42X1, 50PX2 LCD 40LX1, 32LX1/R Control Interface Web Page, PJNET, Display Commander Power Input Voltage 12V DC +/- 10% Power Dissipation 20 Watts Environmental Operating Temperature 0° to 70° C Operating Humidity 80% maximum relative humidity, non-condensing General Dimensions 2.0" H x 7.0" W x 7.0" D Unit Weight 2.0 lb

BKM-FW50 Network Connections LAN 10/100BASE-T Control Input Ethernet Control Output RS232 DB-9 Ethernet RJ45 Video Format Support MPEG2 Graphics Format Support JPEG, GIF, PNG Audio Format Support MP3 Storage Compact Flash card slot for local storage Device Support Plasma 42PV1, 42PX2, 50PX2 LCD 40LX1, 32LX1/R Control Interface Web Page, SNMP