1. 9/9/2015 Digital Signage for Public Display Summer / Fall 2006

2. Privileged and Confidential 9/9/2015 | 2 Current Models

3. Privileged and Confidential 9/9/2015 | 3 Professional Displays Side covers create clean look (shown with optional speakers) *Note: FWD-42PV1 does not include side doors LCD Colors: Crystal Silver, Frosted Black and Pearl White Optional detachable speakers available in matching colors Top mounted button placement keeps front bezel uncluttered Plasma & LCD Colors: Silver and Black (LCD matte colors available in May)

4. Privileged and Confidential 9/9/2015 | 4 Professional LCD Displays FWD-32LX1/R 32-inch wide (WXGA / 1366 x 768) TFT LCD Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video) Single card slot for digital signage and expandability FWD-40LX1 40-inch wide (WXGA / 1366 x 768) TFT LCD PC Input (DVI / Analog) Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video) Dual card slots for digital signage and expandability Matte finish design – like PDP monitors. BI – Black Matte Finish SI – Silver Matte Finish

5. Privileged and Confidential 9/9/2015 | 5 Plasma Displays FWD-50PX2 50-inch wide (WXGA / 1366 x 768) HD Professional Plasma Display PC Input (DVI / Analog) Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video) Dual card slots for digital signage and expandability FWD-42PV1 42-inch wide (WVGA / 852 x 480) ED Professional Plasma Display PC Input (DVI / Analog) / Video (Composite / S-Video / Component) Dual card slots for digital signage and expandability FWD-42PV1P (portrait model) 42-inch wide (WVGA / 852 x 480) ED Professional Plasma Display PC Input (DVI / Analog) / Video (Composite / S-Video / Component) Dual card slots for digital signage and expandability FWD-42PX2 42-inch wide (WXGA / 1024 x 768) HD Professional Plasma Display PC Input (DVI / Analog) Video Inputs (DVI-HDCP / Analog HD / Composite / S-Video) Dual card slots for digital signage and expandability Available colors: Silver and Black Available color: Black

6. Privileged and Confidential 9/9/2015 | 6 Supported Accessories SS-SPxxFW/S Detachable Speakers SFM1 or SFM2 Flat Wall Mount SPM-TRI/C Clear Acrylic Base BKM-FW11 5xBNC Component/RGB Card BKM-FW32 Network Control Card BKM-FW12 Active Loop Through Card (Component / RGB) ICS-SP20 TV Tuner Card with Lodging Support BKM-FW50 Network Media Card EBS-N200D Network Media Player EBS-N100 Network Control Device BKM-FW50 Network Media Card PLP-91/D Tilt Wall Mount Wall Mounts & Table Stands Optional Cards Content Networking / Digital Signage SPM-TRI/E Silver Color Base

7. Privileged and Confidential 9/9/2015 | 7 Digital Signage Solutions

8. Privileged and Confidential 9/9/2015 | 8 Network Content Solutions BKM-FW50 BKM-FW50 Digital Signage Card Video: MPEG 2 Graphics: JPG, GIF, PNG Audio:MP3(background for photo slideshow) Other:Compact Flash for local storage (not included) EBS-N200D EBS-N200D Network Control and Multimedia Player Standard IP Network Video: MPEG1,2,4 / AVI / VOB Graphics: JPG, GIF, PNG, TIF Others:HTML, Flash, PDF, PowerPoint ICS-FW40D ICS-FW40D High Definition Digital Signage Card Video: MPEG 2 / MPEG4 / MPEG4-H.264 / WM9HD Graphics: JPG, GIF, PNG Others:HTML (TBD), Flash 6 (TBD), Layers (x5), 60 GB HDD ICS-FW40 ICS-FW40 High Definition Streaming Digital Signage Card Video: MPEG 2 / MPEG4 / MPEG4-H.264 / WM9HD Graphics: JPG, GIF, PNG Others:HTML (TBD) NSP1 NSP1 Network Storage – Digital Signage Player Video: MPEG2 / MPEG4 Graphics: JPG, GIF, PNG, Others:Flash / Compositing of up to 7 layers of multimedia Storage:40GB HDD

9. Privileged and Confidential 9/9/2015 | 9 BKM-FW50Specifications Video Formats:MPEG2 (480i, 480p) Graphic Formats:JPEG, GIF, PNG, BMP Audio Formats:MP3 (for audio with slideshow) Control Software: Embedded Web Control SNMP Support Sony ID Talk Inputs:Ethernet NetworkingLAN 10/100 Base-T Streaming over Apache Server Display ControlRS232C (Through internal connector) Local StorageCompact Flash (not included) Key Features Low Cost / Easy to Implement Digital Signage Solution - Networking not required - Automatic Start with Power On - Schedule Automatic Start with display timer control via remote - MPEG2 Video or image slideshow - Audio Supported (MP3) - Stream or schedule content download with networking

10. Privileged and Confidential 9/9/2015 | 10 BKM-FW50 -- Real World Solution San Diego Airport Authority Request:Eight 40LX1 LCD Monitors for running portable DVD player strapped to back Solution:Eight 40LX1 LCD Monitors Internal BKM-FW50 card Compact Flash Cards MPEG2 Video Content Usage:Airport Terminals with Automatic On/Off Timer (No Networking) 6:00 AMDisplay Turns On – FW50 Starts Video 11:00 PMDisplay Turns Off 17-hours per day, 7 days a week Launched November 29, 2005 (91 days / 1,547 hours as of 2/28) Two weeks after launch, Airport Authority ordered four more systems

11. Privileged and Confidential 9/9/2015 | 11 ICS-FW40 High Definition Streaming Card Specifications Video Formats: - MPEG2480i, 480p, 720p, 1080i (supports MPEG2-TS and RTP over UDP/IP) (system layer protocol for lip-synch) - MPEG4 - MPEG4 – H.264 (up to 1080i) - WM9HD(up to 1080i) Graphic Formats: - JPEG, TIF, GIF, PNG, BMP, HTML Audio Formats: - MP3, AAC Control Software: Display Commander SNMP Inputs: - Ethernet (10/100 Base-T) Outputs: Video: Through internal card connectors Audio: Coax Out – Dolby Digital 5.1 Surround Key Features High Definition Digital Signage - Flexible HD Formats (MPEG2, MPEG4, H.264, WM9HD) - UDP Multicast support for efficient bandwidth management - Group Control Software / Playlist control included - Dolby Digital 5.1 Surround Sound - Internal Design for clean installation

12. Privileged and Confidential 9/9/2015 | 12 ICS-FW40 - Real World Solution Arsenal Football Club Request:300 40LX1 LCD Monitors for HD simulcast broadcast of games Solution:300 40LX1 LCD Monitors Internal ICS-FW40 card MPEG4 H.264 Video Integrated with Tandberg Server Launch:July 2006 MPEG4 – H.264 Encoding HD Broadcast Cameras UDP Multicast @ 20Mb/s ICS-FW40 & FWD-40LX1 300 Units

13. Privileged and Confidential 9/9/2015 | 13 ICS-FW40D High Definition Digital Signage Card Specifications Local Storage: 60 GB HDD (1.8 inch / 4200 rpm) Video Formats: MPEG2 (480i, 480p, 720p, 1080i) (supports MPEG2-TS and RTP over UDP/IP) (system layer protocol for lip-synch) MPEG4 MPEG4 – H.264 (up to 1080i) WM9HD(up to 1080i) Multimedia Up to 5 layers of media Graphic Formats: JPEG, TIF, GIF, PNG, BMP Audio Formats: MP3, AAC Control Software: Display Commander SNMP Sony ID Talk DCDS (TBD) Inputs: Ethernet (10/100 Base-T) USB2.0 Outputs: Video: Through internal card connectors Audio: Coax Out – Dolby Digital 5.1 Surround Key Features - 60GB Hard Disc Drive (1.8 inch drive / 7200 RPM) - Support for Flash 6 - Support for up to 5 layers of media - USB2.0 for external storage, or content sync/update - Flexible HD Formats (MPEG2, MPEG4, H.264, WM9HD) - UDP Multicast support for efficient bandwidth management - Group Control Software / Playlist control included - Dolby Digital 5.1 Surround Sound

14. Privileged and Confidential 9/9/2015 | 14 EBS-N200D External Media Device Specifications Local Storage: 2 GB HDD Video Formats: MPEG1, MPEG2, MPEG4, AVI Multimedia Flash, PowerPoint (PPT, PPS), PDF Graphic Formats: JPEG, TIF, GIF, PNG, BMP, HTML Audio Formats: MP3, AAC Control Software: Display Commander Inputs: Ethernet (10/100 Base-T) Networking: IP, TCP, UDP, ICMP, ARP, DCHP, HTTP, FTP Outputs: Video D-Sub HD15 / RGB (up to 1600 x 1200) S-Video (720 x 480) Composite Video (720 x 480) Audio 3.5mm audio x 3 (Center, Front, Back) Control Serial DB-9 for RS232C control Dimension: 2” x 7” x 7” (HxWxD) Weight: 2 lbs Key Features Flexible multimedia support - Video (MPEG2, MPEG4, AVI) - Graphics (JPG, GIF, TIF, BMP) - Applications (Flash, PDF, PowerPoint) Advanced Playlist Management - Scheduled playlists and logging - Control hundreds of displays and N200D units with included software Remote View – PC Presentation Tool - Link notebook wirelessly for presentations (wireless network required)

15. Privileged and Confidential 9/9/2015 | 15 NSP1 Network Storage and Digital Signage Player Specifications Local Storage: 40 GB HDD Video Formats: MPEG2, MPEG4 Multimedia Flash, PowerPoint (PPT, PPS), PDF Graphic Formats: JPEG, BMP, HTML Audio Formats: MP3 Control Software: BZNPD1LE (included), BZNPD Inputs: Ethernet (10/100 Base-T) Composite Video / L-R Audio (for Live Video) PCMCIA: Type II Outputs: Video D-Sub HD15 / RGB Composite Video Audio L/R Audio output Control Serial DB-9 for RS232C control Dimension: 1 3/4” x 8 3/8” x 6 1/2” (HxWxD) Weight: 3lbs 1oz Key Features Flexible Digital Signage Player - Video (MPEG2, MPEG4) - Graphics (JPG, BMP) - Applications (Flash / Muli-Layering) - Scrolling Text - Live Video Advanced Playlist Management - Scheduled playlists and logging - Control hundreds of displays with BZNPD software or DCDS Works from single kiosk to worldwide enterprise content and control solutions

16. Privileged and Confidential 9/9/2015 | 16 Display Matrix Capabilities 4 X 4 = 16 Displays 3 X 3 = 9 Displays 2 X 2 = 4 Displays Quick Set Up Mode - Select Matrix Type (2x2 / 3x3 / 4x4) - Select Display Position - Display will adjust zoom and positioning automatically - LX2 models will include further enhancements Control Room Application - Image blending with positioning across multi-display

17. Privileged and Confidential 9/9/2015 | 17 Worry Free Service

18. Privileged and Confidential 9/9/2015 | 18 On Site Service Under the ASC On Site Service program, qualifying products within the warranty period will be serviced On Site. –Once end user calls the 1-877-350-3477 number, they will locate a local service provider to come fix the unit on site. If product is not serviceable on site, the unit will be taken back to the local service location for repair. –Most ASC locations are authorized to performed panel replacement Qualifying product: –All PFM line of products –All FWD line of products »NOTE: Any returned Plasma unit with Image Retention defect is subject to charge back to the customer for the panel repair or exchange cost. Worry Free Service

19. Privileged and Confidential 9/9/2015 | 19 30 Day return: Under the 30 day rule, any qualifying product that fails within the first 30 days of purchase will be exchanged with new similar product. Qualifying products: –All PFM line of products –All FWD line of products Customer must call Sony directly at 1-877-350-3477 to request the replacement unit. END USER MUST NOT RETURN TO THE RESELLER OR DISTRIBUTOR OR CONTACT ANY ASC Worry Free Service

20. Privileged and Confidential 9/9/2015 | 20 Advanced Exchange program (AEP) Under the advanced Exchange program, qualifying products would be exchange in advance with a same or similar refurbished product in case of product failure. –In case the same product is not available, customer will be offered an upgraded model (size or performance) All AEP units will have the same warranty length (remaining) as the original unit Qualifying product: –All FWD LCD models (plasma does not apply) Customer must call Sony directly at 1-877-350-3477 to request the replacement unit. Worry Free Service

21. Privileged and Confidential 9/9/2015 | 21 Extended Service End users can purchase extended depot warranty and extended on site warranty for further coverage. –NEW SKUs will be announced mid-September – New Lower Prices Qualifying product: –All PFM line of products –All FWD line of products »NOTE: Any returned Plasma unit with Image Retention defect is subject to charge back to the customer for the panel repair or exchange cost. Worry Free Service

22. Privileged and Confidential 9/9/2015 | 22 Product Specifications Panel Resolution1366 x 768 Pixel Pitch0.648 x 0.648 mm Viewing Angle (H/V)178 degree x 178 degree Contrast Ratio1,000:1 Inputs DVI (HDCP)1 (3m DVI cable provided) Analog (Component/RGB)1 (3m Component to HD15 cable provided) Option Video Card1 S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided) Option Slots2 (One slot populated with S-Video/Composite card) RS232C1 (9 Pin serial) Control-S 2 (In and Out – for IR input) Features PIP/PAPPicture In Picture / Picture & Picture Multi-Display Set upQuick set up for display walls and matrix Control SystemsRS232 control, IR input/out through Control-S, discrete IR codes for all inputs General Information Dimensions39.13 x 23.5 x 4.92 (inches) / 994 x 597 x 125 (mm) Weight60.63 lbs / 27.5 kg (approx) Power Consumption220W FCC RegulationFCC Class B FWD-40LX1 Available in Silver, Black & Pearl White Crystal Bezel finish Side covers create clean look (speakers optional) Optional Silver & Black Speakers

23. Privileged and Confidential 9/9/2015 | 23 Product Specifications Panel Resolution1366 x 768 Pixel Pitch0.51 x 0.51 mm Viewing Angle (H/V)170 degree x 170 degree Contrast Ratio1,000:1 Inputs DVI (HDCP)1 (3m DVI cable provided) Analog (Component/RGB)1 (3m Component to HD15 cable provided) Option Video Card1 S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided) Option Slots2 (One slot populated with S-Video/Composite card) RS232C1 (9 Pin serial) Control-S 2 (In and Out – for IR input) Features PIP/PAPPicture In Picture / Picture & Picture Multi-Display Set upQuick set up for display walls and matrix Control SystemsRS232 control, IR input/out through Control-S, discrete IR codes for all inputs General Information Dimensions31.57 x 19.37 x 4.21 (inches) / 802 x 492 x 107 (mm) Weight38.58 lbs / 17.5 kg (approx) Power Consumption220W FCC RegulationFCC Class B Available in Silver, Black & Pearl White Crystal Bezel finish FWD-32LX1/R Side covers create clean look (speakers optional) Optional Silver & Black Speakers

24. Privileged and Confidential 9/9/2015 | 24 Side covers create clean look (speakers optional) Available in Black and Silver finish Optional Silver & Black Speakers Product Specifications Panel Resolution1366 x 768 Contrast Ratio10,000:1 Colors1.07 billion Panel Life60,000 hours to half brightness Inputs DVI (HDCP)1 (3m DVI cable provided) Analog (Component/RGB)1 (3m Component to HD15 cable provided) Option Video Card1 S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided) Option Slots2 (One slot populated with S-Video/Composite card) RS232C1 (9 Pin serial) Control-S 2 (In and Out – for IR input) Features PIP/PAPPicture In Picture / Picture & Picture Multi-Display Set upQuick set up for display walls and matrix Anti-Image RetentionAuto Dimmer detects still image and dims display to reduce potential for image retention Control SystemsRS232 control, IR input/out through Control-S, discrete IR codes for all inputs General Information Dimensions1256 x 753 x 112 mm Weight44 kg Power Consumption440W FCC RegulationFCC Class B FWD-50PX2

25. Privileged and Confidential 9/9/2015 | 25 Product Specifications Panel Resolution1024 x 768 Contrast Ratio10,000:1 ColorsOver billion Panel Life60,000 hours to half brightness Inputs DVI (HDCP)1 (3m DVI cable provided) Analog (Component/RGB)1 (3m Component to HD15 cable provided) Option Video Card1 S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided) Option Slots2 (One slot populated with S-Video/Composite card) RS232C1 (9 Pin serial) Control-S 2 (In and Out – for IR input) Features PIP/PAPPicture In Picture / Picture & Picture Anti-Image RetentionOrbit / Inversion Control SystemsRS232 control, IR input/out through Control-S, discrete IR codes for all inputs General Information Dimensions40.75” x 24.875” x 4.0” (WxHxD) Weight66 lbs Power Consumption400W FCC RegulationFCC Class B Side covers create clean look (speakers optional) Available in Black and Silver finish Optional Silver & Black Speakers FWD-42PX2

26. Privileged and Confidential 9/9/2015 | 26 Product Specifications Panel Resolution852 x 480 Contrast Ratio10,000:1 Colors1.07 billion Panel Life60,000 hours to half brightness Inputs DVI (HDCP)1 (3m DVI cable provided) Analog (Component/RGB)1 (3m Component to HD15 cable provided) Option Video Card1 S-Video (in/out) / Composite (BNC) (In/Out) (BNC adapter provided) Option Slots2 (One slot populated with S-Video/Composite card) RS232C1 (9 Pin serial) Control-S 2 (In and Out – for IR input) Features PIP/PAPPicture In Picture / Picture & Picture Multi-Display Set upQuick set up for display walls and matrix Anti-Image RetentionOrbit / Inversion Control SystemsRS232 control, IR input/out through Control-S, discrete IR codes for all inputs General Information Dimensions40.75” x 24.875” x 3.375” (WxHxD) Weight59 lbs, 8 oz Power Consumption260W FCC RegulationFCC Class B Available in Black and Silver finish Optional Silver & Black Speakers FWD-42PV1 Portrait Mode: FWD-42PV1P Available color: Black