Effective Public Relations April 22, 2006 Chuck Fitzgerald Rotary Club of Peoria Darryl Henning Rotary Club of White Tanks.

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Presentation transcript:

Effective Public Relations April 22, 2006 Chuck Fitzgerald Rotary Club of Peoria Darryl Henning Rotary Club of White Tanks

What is PR? “Public relations helps an organization and its publics adapt mutually to each other.” Public Relations Society of America “Public relations is the business of inducing the public to have understanding for and goodwill toward a person, firm or institution.” Merriam-Webster On-Line

Is There a Correlation Between Effective Public Relations and Membership?

What is Effective PR? It’s Intentional It’s Effort It’s Fun

What is a Best Practice? The optimum way to perform a process. Pricewaterhouse Coopers Top 10 Best Practices for Rotary Club Public Relations:

PR: Best Practices # 10 Create a PR Team # 9 Collect & Keep Club Archives

PR: Best Practices # 8 Nominate Yourself for Awards # 7 Attend Community Events

PR: Best Practices # 6 Develop a Strong Club Brochure # 5 Join Your Local Chamber of Commerce

PR: Best Practices # 4 Identify & Visit Community Leaders # 3 Educate ALL Members about Rotary

PR: Best Practices # 2 Invite the Media to Your Club # 1 Wear Your Pin

Media Ideas Student of the Month Program Interesting/Relevant Speakers Service Projects New Officer Elections Fundraising Events RI Programs Member BIOs

Homework Assignment Develop a PR plan Identify Top 3 PR related action items Do them before July 1

Thank You! Chuck Fitzgerald Rotary Club of Peoria Darryl Henning Rotary Club of White Tanks