C OMMUNICATION TO THE PATIENT Kajsa Wilhelmsson Prague
I MPACTING C HANGE The real incremental change occurs by the small steps forward we take every day Active involvement of the users
T HE OVERCOMMUNICATED SOCIETY The oversimplified mind The oversimplified message
T HE C HALLENGE “To say something doesn´t mean it is heard” “To hear it doesn´t mean it is understood” “To understand doesn´t mean to agree” “To agree doesn´t mean to do” “To do it doesn´t mean to keep doing it” Konrad Lorent”
O VERSIMPLIFIED MESSAGES : Seen from a distance Recognized from a distance Reed from a distance Understood from a distance
T EN S IMPLE R ULES Provide context and explain relevance
A WARENESS Need for stem cell research – Michael J. Fox Breast Examination Alzheimers Cervical Cancer - Since the reality television star Judy Goody was diagnosed last August, the number of women having the tests has risen 20 per cent in the UK
S WEDISH M EDICAL P RODUCTS A GENCY
The Audience The Content The delivery channel Message Received! B UT, IF YOU GET IT ALL RIGHT …
K AJSA WILHELMSSON