OVERVIEW 2013

In the beginning… 1995…

Primarily brick & mortar…

GSI ACQUISITION OF FANATICS March, 2011  Fanatics 2 nd largest seller of NFL merchandise  E-commerce partner with several NFL clubs SPIN-OFF TO KYNETIC June, 2011  GSI sells to eBay  Fanatics spun off to Kynetic FANATICS ACQUISITION OF DREAMS June, 2012  Dreams 3 rd largest seller of NFL merchandise  E-commerce partner with several NFL clubs CREATION OF WORLD’S LARGEST LICENSED SPORTS ECOMMERCE COMPANY Fanatics Growth

Sports Fanaticism Meets the Digital Revolution Through E-commerce FANATICS IS THE CLEAR MARKET LEADER  Largest online retailer of licensed sports merchandise  2013 sales: over $1 billion  Among largest 40 e-commerce companies in US  Top-50 on Internet Retailer’s Top 500  Top-10 among apparel/accessories  Largest assortment available for both displaced fans and fans who are unable to find this selection locally  All sports, all brands, 250,000+ items, 700+ teams  Powers hundreds of e-commerce sites for all major professional sports leagues, major media brands and pro/collegiate team properties  Integrating technology and inventory systems to create the best customer experience FANATICS IS THE CLEAR MARKET LEADER  Largest online retailer of licensed sports merchandise  2013 sales: over $1 billion  Among largest 40 e-commerce companies in US  Top-50 on Internet Retailer’s Top 500  Top-10 among apparel/accessories  Largest assortment available for both displaced fans and fans who are unable to find this selection locally  All sports, all brands, 250,000+ items, 700+ teams  Powers hundreds of e-commerce sites for all major professional sports leagues, major media brands and pro/collegiate team properties  Integrating technology and inventory systems to create the best customer experience

Fanatics Sells Direct to Fans & Powers Hundreds of e-Commerce Sites SYNDICATIONDIRECT PRO MORE LEAGUESTEAMS COLLEGE

Fanatics is Focused on the Customer  Five 24/7 Call Centers  Build Long-Lasting Relationships  Superior Customer Experiences  Quick, Low-Cost Shipping  Hassle-Free, 365-Day Return Policy  Unconditional Satisfaction Guarantee  Fanatics Reward Club *ForeSee measures the customer experience through surveying  Five 24/7 Call Centers  Build Long-Lasting Relationships  Superior Customer Experiences  Quick, Low-Cost Shipping  Hassle-Free, 365-Day Return Policy  Unconditional Satisfaction Guarantee  Fanatics Reward Club *ForeSee measures the customer experience through surveying

What they’re saying about Fanatics 10

Growing customer base + great customer experience = larger fulfillment footprint (among other things)

Warehousing & Distribution moves & grows as business does… Current facility in Jax, 500K sq. ft. & 7.4M units in inventory…

Why Muskingum County?

Q: Why Muskingum County? + strategic location/facility match + available, high quality labor force + competitive costs/business climate

Frazeysburg Fulfillment: + 500k sq ft + 10M+ units/inventory (500k unit/day) + automated systems + multiple shift operations + at peak over 1300 associates (full time + temp)

What we typically look for: Direct to Consumer (high volume) logistics background “Peak” experience Excellent team attitudes

Demographics: Full time associates: 229 associates - 58% from Muskingum - 21% from Licking - Avg Age 42 (19-70) - 51% female Counties: MALE – % FEMALE % AVERAGE AGE – 42 (19-70) Temp associates: 817associates - 57% from Muskingum - 14% from Licking - 22% from Coshocton - Avg Age 34 (18-72) - 52% female

Challenges & future…

Building a plane (while flying)…

Where Sports Fans shop