Successful Collaboration for Systems of the Future Embedded Systems for Future Digital Lifestyles EKTN University of Essex 23 September 2008 Keith Everard BT Strategic University Research

Context….the world we live in…

Moores Law – the number of transistors on a chip doubles about every two years…

But what does this really mean? In general terms.. –The power of electronic devices doubles every 2 years –The cost of devices halves every 2 years Example Flash Memory – cost per gigabyte –2002 ~$260 –2005 ~$35 –2006 ~$16 –2007 ~$7 – close to tipping point –2008 ~$2 The Guardian Thursday August Flash memory is getting cheaper all the time. Does this mean the end of the hard drive as we know it?The Guardian

the change in our world… At the last count nearly one and a half billion people (1,407,724, %) were connected to the internet, with 73 per cent of North Americans and 48 per cent of Europeans having access to a connection. And these numbers are accelerating every year. (Jun08) Peruvian student Justo Miguel Común is in the fifth grade. He got his XO laptop in late April 08 In 2008 the UK has nearly 41 million (66 per cent) of people with Internet access. and now the ELONEX too...

Living in a world of exponential change With technology moving at an exponential rate and the web becoming the knowledge repository of the planet, how do we design services in the future? We are entering a time of unprecedented change in terms of both technology and the way we work.

BT at the Forefront of R&D BT is the fourth largest R&D investor in the UK (behind GlaxoSmithKline, AstraZeneca and BAE Systems) BT is the largest R&D investor in the UK Fixed Line Telecoms sector (£1,119m in 2006, 5.5% of sales) BT is the second largest R&D investor in the Fixed Line Telecoms sector in the world (behind NTT BT is the 52 nd largest R&D investor in the world (all sectors – 73 rd in 2005) Source : Department of Trade and Industry seventeenth annual R&D Scoreboard, published October

Why External Research? The world of technology and science has expanded so much that it is no longer possible, even for the largest companies, to sustain a research effort that can cover all the disciplines used in their products. Leading research is going on all over the world and it is less and less likely that the important new ideas will emerge in a company's own laboratory. It is better to put in place mechanisms that draw on the global research output. Lord Broers, President of the Royal Academy of Engineering and Chairman of the House of Lords Science and Technology Committee – Reith Lectures April 2005

Matt Bross – CTO BT The pace of technological change is relentless and traditional innovation models are becoming outdated. They simply can't deliver results fast enough to keep up with market demand. I believe that in order to succeed today, companies need to innovate at the speed of life - there should never be a gap between what is possible and what a company delivers in the markets it chooses to serve.

Innovation at the Speed of Life? Electricity to majority of homes – 50 years Broadband to majority of homes – <10 years Cyworld social networking – 5 years (2005) (to almost every Korean in their 20s) Innovation Big Bang (Chain reaction)

Managing Complexity – Soft Computing

The University Research Programme Engaging with the global science base Public Science/Scientists - There are more scientists alive today than the total number of deceased scientists

University Research Programme The Objectives Research.. Support our internal Research through a portfolio of university relationships which provide us with access to basic research, knowledge and thought leadership which underpins, enhances and challenges our research activities World Awareness.. Provide access to global thought leadership, knowledge and information in both technology and business thinking which support our strategic objectives A Partnership Platform.. Provide a platform to transform our market presence and enhance our value. Build partnerships with the best in the world which reinforce our leadership in both ICT and innovation.

The role of the University Research Programme in the business ResearchDevelopmentDeploymentMarketingSales Old model ResearchDevelopmentDeploymentMarketingSales New model Academic partners Research World AwarenessPartnership Platform UNIVERSITIES CUSTOMERS

INTERNAL = Shorter Term driven by Business Needs EXTERNAL = Longer Term driven by Knowledge Generation Exploits and maintains internal expertise in a wide range of topics Internal and External Research

BT Research & Venturing University & Science Partnerships Industry & Technology Partnerships Years to realisation People nos Internal & External Research Open Innovation Time-line

University Research Programme Key Partnerships Cambridge University and Judge Business School MIT and Sloan School of Management UCL and London Business School Oxford University Essex University Imperial College Managed by URP Team (Establish Framework agreements etc.) 30 Research Relationships UK – 18 Universities International – 12 Universities Managed by Research Teams

MIT, Boston Columbia, NY IMD Stanford Jiao Tong, Shanghai Tsinghua, Beijing Santa Fe Inst Monash, Melbourne ICS Forth Hellas Magdeburg Milan University Of California, Berkeley Braunschweig Context - BT University Research Partners (2006/2007)

BTs Presence at MIT & University of California, Berkeley To facilitate close collaboration, we have placed a permanent person at MIT and visiting researchers at UCB and MIT. We also encourage our business people to spend time at both locations. Berkeley, Sather Tower, known as the Campanile Andrea Soppera & Gabriele Corliano The MIT Media Lab Dave Chatting

As well as putting our people into Universities we also invite Universities to put their departments on our campus. We have... Adastral Park Model

Science % of Funding Technology/ Engineering 64% Human/Social Science 20% Business/ Management Science 16% The Science split

From Selling Technology to Selling Services… From having a deep understanding of Technology To also having a deep understanding of societal and cultural change

Understanding people is at the heart of what we do… Social Science – Essex, Digital Lifestyles Centre (Vic Callaghan et al.) Social Anthropology – UCL (Daniel Miller) and University of Cambridge (Alan McFarland) Computer Science – MIT Web morphing…TRUST (Glen Urban)

A Taste of Our Engagement With Essex Technology Access Networks –PAEAN: Powering Active Electronics in Access Networks – A study of alternative methods for street equipment powering, Stuart Walker, April 2008 Home Networks Fibre to the home Human Science Technology and Society (Institute for social and technical research) –UK Market Model provides a bottom-up view of potential consumer spending –Census-based, looking out to 2016 –Spending boundary cases, not product forecasts User Experience Business Science Workforce Management –to develop a simulation environment that models and simulates in detail the dynamics between BT OpenReach workforce and BT work allocation systems. Business Process Design Centre for Computational Finance and Economic Agents (Member of City Associates Board)

Our key needs? Enormous amounts of information and knowledge… –Watch trends so that we can act quickly –Spot early signals of disruptive change Access to world leading academics (very clever people who are not bounded by our business issues), to discuss what is happening so that we can make sense of it and put it into context for our business leaders Really bright graduates…

much more than just research… US UK People Technology Approach Interaction Thinking Collaboration Flexibility Vision Insight UK Students Jimmy Wales UK Simon Blackburn Malia Kilpinen Jia-Yan Gu Strategy US