Accredited Supplier Communications Plan FY09-10 Q1 to Q4 May 2009, v2.0 Home Access Marketing & Stakeholder Engagement Team

Explanatory Notes: Please populate the Communications Plan with your marketing campaign activity with a minimum of a quarters notice in advance For ease please feel free to copy and past shapes from the Example Plan provided on the next slide and simply edit/amend text detail and colour should you wish For information purposes weve detailed school term periods and holidays, you should be aware that these differ from one local authority to another, so please check dates specific to your areas of interest with the local authority. Alternatively, use the link provided below to check term times and dates: Direct Gov - School Term LinkDirect Gov - School Term Link (Accessible in slideshow presentation) If youd prefer please feel free to identify your advertising channel or medium on the far left Y/Vertical Axis

CHRISTMAS HOLIDAYS Half Term Ad Campaign in the Suffolk Free Press, Promo Leaflet Insert. {Daily Circulation: 15k} December 09January 10February 10 Wk 1Wk 2Wk 3Wk 4Wk 5 Wk 6Wk 7Wk 8Wk 9Wk 10Wk 11Wk 12Wk 13 W/C 29/11 W/C 06/12 W/C 13/12 W/C 20/12 W/C 27/12 W/C 03/01 W/C 10/01 W/C 17/01 W/C 24/01 W/C 31/01 W/C 07/02 W/C 14/02 W/C 21/02 QTR 1 National Coverage London Area National Coverage Suffolk County Area Sun Newspaper ¼ Page Advert Tuesday & Friday Weekly {Daily Circulation 3.1m) Home Access Range featured in the In Store Buying Guide {Issue 4, Christmas Edition, 22 Pages}, 4 Page spread. 6 Weeks in circulation around UK Stores, 130k print run, Christmas & New Year Sales period targeted. London / SE Area & Further BETT Show Stand G90 Half Term Ad Campaign in the Evening Standard, Full Page Ad. {Daily Circulation: 293k} Merseyside Supporting Home Access School & Parent Launch events at 10 Liverpool Secondary Schools Spring ½ Term

CHRISTMAS HOLIDAYS December 09January 10February 10 Wk 1Wk 2Wk 3Wk 4Wk 5 Wk 6Wk 7Wk 8Wk 9Wk 10Wk 11Wk 12Wk 13 W/C 29/11 W/C 06/12 W/C 13/12 W/C 20/12 W/C 27/12 W/C 03/01 W/C 10/01 W/C 17/01 W/C 24/01 W/C 31/01 W/C 07/02 W/C 14/02 W/C 21/02 QTR 1 Spring ½ Term

EASTER HOLIDAYS March 10April 10May 10 Wk 14Wk 15Wk 16Wk 17Wk 18 Wk 19Wk 20Wk 21Wk 22Wk 23Wk 24Wk 25Wk 26 W/C 28/02 W/C 07/03 W/C 14/03 W/C 21/03 W/C 28/03 W/C 04/04 W/C 11/04 W/C 18/04 W/C 25/04 W/C 02/05 W/C 09/05 W/C 16/05 W/C 23/05 QTR 2 Whit ½ Term

SUMMER HOLIDAYS June 10July 10August 10 W/C 30/05 W/C 06/06 W/C 13/06 W/C 20/06 W/C 27/06 W/C 04/07 W/C 11/07 W/C 18/07 W/C 25/07 W/C 01/08 W/C 08/08 W/C 15/08 W/C 22/08 QTR 3 Wk 27Wk 28Wk 29Wk 30Wk 31 Wk 32Wk 33Wk 34Wk 35Wk 36Wk 37Wk 38Wk 39 Whit ½ Term

AUTUMN ½ TERM SUMM HDAYS September 10October 10November 10 W/C 29/08 W/C 05/09 W/C 12/09 W/C 19/09 W/C 26/09 W/C 03/10 W/C 10/10 W/C 17/10 W/C 24/10 W/C 31/10 W/C 07/11 W/C 14/11 W/C 21/11 QTR 4 Wk 40Wk 41Wk 42Wk 43Wk 44 Wk 45Wk 46Wk 47Wk 48Wk 49Wk 50Wk 51Wk 52