 Advertisement gives the most effective message. It uses some materials in order to announce, explain, introduce the features, benefits and attractive sides of a place or a thing. Ad provides people’s needs, wishes and happiness.

 If we analyse ad, we see that ad is everywhere in this communication age. TV and internet make ad more important. You can be trapped by ads even in the streets.

 It’s so ordinary that you can see them everywhere even in leaflets and brochures.we can understand that ad can direct our social lives.

 Let’s look at the data about ads;  The effects of ads on children (according to age)  0-5 age = %20 effect  5-7 age = %55 effect  7-10 age = %62 effect  age = %70 effect  age = %85 effect

As long as the technology develops, ads will be in our lives. We can use ads to impress people socially and psychologically. In order to create differences and gain superiority we can utilize ads.

 Enterprise is to have the ability to feel the opportunities and create dreams from these opportunities and make projects. The enterpriser must always tend to more rational and productive innovations.

 Enterprise has an important role in development of modern civilization. In recent years, the importance of enterprise has been increasing.

Besides, enterprise is evaluated as the main factor of social and economical development. As a reflection of this, enterprise based on individual ability has become more popular. It’s expected that enterprise will live its golden age.

 Today enterprise is perceived as a method of creativity.

 Creativity is to make new from known, to find new solutions for some kind of problems. It includes ambiguity, sensitivity, originality and fluency.

 In the changing world, people need to have abilities to adapt the new situations. It’s unknown what the new age will bring. Creativity helps people to get ready for this.

 Teaching children and teenagers thinking creatively is important for their personal development.The successful ones in creative productivity are found highly self respected.  The creativity also helps the sensivity. It helps problem solving and rational thinking.

Every person has creative intelligence but each one has different limits of creativity. What can we do to develop our creativity?  We should use our imagination.  We should have different ideas.  We should ask ourselves how we can do this in different ways.  We shouldn’t forget that nothing is perfect.  We should trust ourselves.  We should draw, read and create imaginary charecters.  We should try to do different things.

The only way of surviving in the global competitive environment is not to stay behind the race by making differences.