Student Housing Information Session Designed for Laurier Brantford Landlords January, 2011 Presented by Chris Eley - Manager of Residence Mark Taylor – places4students.com

Who Are the Students? How Many Students Are There? Considerations What are Students Looking For? What Does the Market Look Like?

Who Are the Students? First-year students looking for second year (and beyond) accommodations Age: ◦Strong Majority: years ◦Minority: 19+ years Gender: ◦Roughly 65% of residence students are female

Who Are the Students? WLU residence buildings ◦Apartment-style ◦3 to 10 students per apartment ◦All residences retrofitted in last 10 years ◦Amenities of the University Off Campus Housing ◦Is housing for students that is not a University Residence building “Student Housing” ◦Only applies to rental housing marketed to or designed specifically for students – there is no legal definition under any level of government.

Millennial Characteristics Demand a secure, regulated environment Comfortable w/ technology ( , cell, web) 82% online daily Respectful of norms and institutions Comfortable with diversity Disrespectful of authority, but look to adults for guidance Find it hard to work without peers Goal oriented Stressed

Millennial Parents Immediate results Do not like to disengage from each other Emotional connection “Co-purchasers” Offer to help manage, like to negotiate Complex families

Strategies for Millennial Regular, friendly, communication Clear and reasonable with expectations and promises outside the RTA - put your commitments in writing and KEEP THEM! SAFE, secure, clean, units How you provide it is a good indicator of how you expect it returned to you Would you want someone you care about living there with you as a landlord?

Strategies for Millennial Keep leases simple, and LEGAL Thorough and lengthy are okay In conversational English Promises in writing, and follow through (or explain and discuss solution) Accept that parents want to be involved, and work with them - they can be an asset

Number of University Students 2,650 Students for 2010/ joint students 20 Masters’ students 1,200 students

Approximate Student Numbers : 2,650 total Students Residence = 20% of Students (70% of FYS) (Approximately 450) Communters = 35% of Students (Approximately 1,000) Off-Campus Housing = 45% of Students (Approximately 1,200)

Approximate Student Numbers 5 Year Plan (2011 ‐ 2016/2017) - 4,000 FTE Students (1000 residence beds) 6 – 12 Year Plan (2017 ‐ 2022/2023) - 8,000 FTE Students (2,800 residence beds) 13 + Year Plan ( 2023 and Beyond) - 15,000 FTE Students (5,200 residence beds)

Limiting Growth Factors Funding Land Declining Population

Market Trends Peak House-Hunting: ◦January – March ◦Current First-Year students looking for Second- Year housing ◦ : Estimated 400 students “2 nd Peak”: ◦June – August ◦Incoming First-Year students NOT living in on- campus residence  years, very few 18+ ◦2011: Estimated students

Market 2010: *CMHC Rental Market Statistics, October 2010 ◦4628 total units ◦172 vacant ◦Vacancies:  1 bedroom – 4.3%  2 bedroom – 4%  3+ bedroom – 1.8% ◦Average Rent:  1 bedroom - $695/month  2 bedroom - $778/month ($389/room)  3 bedroom - $839/month ($279/room)

The Ideal Unit 3-5 bedroom detached property Single bedroom $350-$410/month all inclusive Under 15 min walk to campus 1 washroom for every 3 students

Key Leasing Characteristics Length of Lease ◦Open, 4, 8, 12 months Price Point ◦$ 250-$600 Location ◦Walking Distance? ◦Bus Route? Utilities Services Cable, Phone, Internet Physical Upkeep Grass, Snow Parking Included or Free? Laundry Furnishings New Paint

Safety Considerations: ◦1” solid core deadbolts ◦Screens ◦Windows ◦Trimmed bushes and trees ◦Lighting ◦Timers

Fire Safety Any concerns or questions please call BFD Working Smoke Detector on each level ◦New batteries with each new tenant Fire Extinguisher Fire Exits/Doors

Useful Links Off Campus Housing Website ◦ Places 4 Students website ◦

Useful Links Municipal Affairs and Housing ◦ Town & Gown Association of Ontario ◦ OACUHO ◦ Office of the Ontario Fire Marshall ◦ City of Brantford Fire Department ◦

Questions?