SALES PLANNED ADVERTISING The Three Areas of Co-partnership Advertising

A Definition of Co-op "A retailer and manufacturer sharing the cost of advertising a product or products for their mutual benefit"

The Three Areas of Co-partnership Advertising 1.Co-Partnership 2.Dealer Aid 3.Feature Ideas

Co-Partnership This is the idea where we must make the most of information supplied to us by various manufacturers and other sources regarding Co-op campaigns and strategies.

Dealer Aid This is the area that we can affect and bring growth in Co- op to our newspapers. This company employs a part-time Co-op Co-ordinator, Linda Chapman, to make sure that we all make the most of all co-opportunities, and that everyone is fully aware of all the latest Co-op news. Advertising Field Sales Reps bring in Dealer Searches, and Telephone Sales people can source Co-op in their fact finding on the phone.

Feature Ideas We receive feature ideas from Feature-Link, the commercial wing of the Newspaper Society in London. They cover national and local events, trade organisations and anniversaries, which are all excellent potentials for Co-op advertisements.