Chiesha Stevens Pacific Science & Engineering Group How is UX related to Human Factors?

Who I am, What I do 0 Industrial-Organizational Psychology background 0 PSE is a Human Factors Engineering company 0 We do research and some development to support harmonious integration of humans and systems 0 Approx 30 people, many are cognitive scientists, psychologists, and just a few developers 0 Lots of government and military contracts, but not a ton of commercial stuff at the moment 0 Attempting to incorporate UX capabilities into our work 0 ROI is big -- How do you tell a submarine Captain that he should care about UX? He only wants to hear: 0 How we make it safer (i.e. more reliable) 0 How we make it cheaper (i.e. with fewer people)

What is UX? How is it ‘done’? 0 Some important considerations that collectively define how we view the field of UX: 0 Primary focus of the end product is on the ‘emerging intentions’ and ‘expectations’ of users across visualization and interaction design principles 1. Allows for communication early and often with stakeholders at every level (visionaries for the product often include project sponsors as well as end users) 2. Enables fast, early iteration of multiple designs using wireframes, storyboards, user personas, and custom metrics (not one-size fits all) 3. Implementation of novel, innovative metrics and tools such as usertesting.com, usabilla.com, keynote.com, etc.

The Important Differences USER experience HUMAN factors 1. Focus on the ‘emerging intentions’ and ‘expectations’ of users 2. Application of both visualization and interaction design principles to products 3. Communicate early and often with stakeholders at every level (“users” know best) 4. Fast, early iteration of multiple low-fidelity conceptual designs 5. Implementation of novel, innovative testing metrics and tools 1. Focus on the ‘tasks’ and ‘workflow’ of users 2. Application of mostly visualization design principles to products 3. Visionaries on the project may vary and may not include relevant stakeholders (“scientists” know best) 4. Lean toward high-fidelity designs earlier without as much iterative testing 5. Traditional focus on small ‘n’, expensive lab studies

Everyone Loves Dilbert May 7, 2012

Bringing UX to an HF world A great product experience can only be crafted in an environment that encourages collaboration, iteration, and risk. Working in unison, having patience and long-term vision, and being willing to fail are key factors to success. –Whitney Hess

A Venn Diagram? UX? HF?

A Flash from the Past…

A Continuum? UX? HF?

A Path? HF? UX?

A Journey? HF? UX?

In Search of the Illusive…

Goal of All User Research: To inform design What gets measured, gets done and what gets rewarded, gets done well. –Jared Spool

Let’s Drink Beer! 0 Questions, comments, spam – feel free to contact me on Meetup, LinkedIn or linkedin.com/in/chieshas

Additional Resources 0 UX Speakeasy October Meet up on UX Backgrounds Journey to the Center of Design DIY User Experience -- higher-edhttp:// higher-ed 0 The Missing Ingredient in UX Design -- ingredient ingredient 0 The UX Honeycomb -- g.jpg g.jpg 0 Return on Investment of UX Web Elements of User Experience