A NEW BRAND YOU LESSONS LEARNED: PERSONAL BRANDING

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Presentation transcript:

A NEW BRAND YOU LESSONS LEARNED: PERSONAL BRANDING © Copyright 2012 COO, Inc. All Rights Reserved.

BRAND STRATEGY Differentiate Yourself. How? © Copyright 2012 COO, Inc. All Rights Reserved.

BRAND STRATEGY P P Differentiate Yourself. Tools & Technology vs. Content & Communication P © Copyright 2012 COO, Inc. All Rights Reserved.

BRAND STRATEGY Differentiate Yourself. That Killer Question: Why You? © Copyright 2012 COO, Inc. All Rights Reserved.

Brand Values Brand Competency Brand Attributes Brand Promise Brand Recognition Brand Identity Brand Vision Brand Equity Brand Statement © Copyright 2012 COO, Inc. All Rights Reserved.

BRAND STATEMENT What Do You Say? Who Are You? What Do You Do? How Do You Do It? What Will You Do For Me? © Copyright 2012 COO, Inc. All Rights Reserved.

BRAND Who Are You? It all begins with a name. © Copyright 2012 COO, Inc. All Rights Reserved.

Robert Allan Paul Robert Paul R. Allan Paul Allan Paul R.A. Paul Rob Paul Bob Paul Bobby Paul Robert Allan © Copyright 2012 COO, Inc. All Rights Reserved.

CORE COMPETENCY What Do You Do? © Copyright 2012 COO, Inc. All Rights Reserved.

CORE COMPETENCY What Do You Do? This is not your occupation. It’s a summary of your strengths. © Copyright 2012 COO, Inc. All Rights Reserved.

CORE COMPETENCY What Do You Do? What is the common denominator among your accomplishments? © Copyright 2012 COO, Inc. All Rights Reserved.

CORE COMPETENCY What Do You Do? “I help companies grow.” © Copyright 2012 COO, Inc. All Rights Reserved.

BRAND ATTRIBUTES How Do You Do What You Do? Every brand has distinct characteristics. © Copyright 2012 COO, Inc. All Rights Reserved.

© Copyright 2012 COO, Inc. All Rights Reserved.

© Copyright 2012 COO, Inc. All Rights Reserved.

© Copyright 2012 COO, Inc. All Rights Reserved.

BRAND ATTRIBUTES How Do You Do What You Do? How Do You Do It Differently? © Copyright 2012 COO, Inc. All Rights Reserved.

BRAND ATTRIBUTES How Do You Do What You Do? “I’m analytical, inventive and aggressive.” © Copyright 2012 COO, Inc. All Rights Reserved.

BRAND PROMISE What Will You Do For Me? What’s the benefit of how you do what you do? © Copyright 2012 COO, Inc. All Rights Reserved.

BRAND PROMISE What would you expect from someone like you? “Analytical, inventive and aggressive.” © Copyright 2012 COO, Inc. All Rights Reserved.

BRAND PROMISE What Will You Do For Me? “Marketing programs that are on target, on time and on purpose.” © Copyright 2012 COO, Inc. All Rights Reserved.

BRAND STATEMENT Brand + Core Competency+ Brand Attributes + Brand Promise © Copyright 2012 COO, Inc. All Rights Reserved.

and I help companies grow. I’m analytical, inventive and aggressive. I am Robert Allan Paul and I help companies grow. I’m analytical, inventive and aggressive. As a result, my clients enjoy marketing programs that are on target, on time and on purpose. © Copyright 2012 COO, Inc. All Rights Reserved.

A NEW BRAND YOU LESSONS LEARNED: PERSONAL BRANDING © Copyright 2012 COO, Inc. All Rights Reserved.