8. Maring Fag Dag - Using marine offcuts to penetrate the high value nutrition market 29. November 2012.

Slides:



Advertisements
Similar presentations
HELPS TO IMPROVE SKIN CLARITY SUPPORTING A HEALTHY COMPLEXION FROM THE INSIDE.
Advertisements

Chapter 9 Growth.
The voice of the European food and drink industry Helmut Guenther Coffee and Coffee Substitutes.
European Commission - Directorate General for Agriculture and Rural Development EU rural development policy Axis 1 DG AGRI, October 2005.
1. 2 Why are Result & Impact Indicators Needed? To better understand the positive/negative results of EC aid. The main questions are: 1.What change is.
© 2009 Group Health Cooperative 1. 2 Recognize how nutrition plays an important role in providing fuel and nutrients Learn about Dietary Reference Intake.
By MUKAMWIZA Honoree, Bsc FST Managing Director Local Cheese Promotion Ltd.
Jenny Wright Product Manager, Green Power Switch Tennessee Valley Authority.
* A chiller capable of producing water temperatures of low 40s on the evaporator side and above 135° on the condenser side.
1 Management simulation game Furniture production.
Lecture 10 – academic year 2013/14 Introduction to Economics Fabio Landini Macroeconomic Aggregates: Exercises and Applications 1.
Physical Education PD March 14, What is the most serious public health issue today?
Innovation =The act of starting something for the first time; introducing something new.
The Digestive System Food and Energy
Capacity Planning For Products and Services
1 mAn organized market that auctions firm energy contracts to acquire new energy mThe contract auction system has been very effective in promoting the.
Taminizer® C C the difference
Payment for Environmental Services Extracted from work by Ffemke Griffoen FAO-APO TZ.
Middle School Version What is the most serious public health issue today?
BY MATHEWS NGOSA EXECUTIVE DIRECTOR (PAZ). Industry vital to the Zambian economy Contributing products of high nutritional value and at low cost Currently.
SINOR AS INDUSTRIAL AQUA CULTURE (RAS). CRUNCHY TROUT EGGS – CAVIAR.
The Economic Importance of North Carolina Animal Agriculture Blake Brown and Kelly Zering Department of Agricultural and Resource Economics North Carolina.
Capacity Planning Break-Even Point Ardavan Asef-Vaziri Systems and Operations Management College of Business and Economics California State University,
Achieving sustainable growth through the CAADP Dr Sloans Chimatiro NEPAD Fisheries Adviser FANRPAN Stakeholders Planning Workshop, Johannesburg 2-4May.
Florida Department of Environmental Protection David Read Cement Subproject Manager Bureau of Air Regulation Cement Mercury Subproject.
BASIC ANIMAL HUSBANDRY Prof. HJ. ROMZIAH SIDIK, Ph.D.DRH 2008 Seri No. 1 st.
Winning Business in France Commercial Officers UKTI France June 2011.
Investor Presentation December 23, TRANSACTION HIGHLIGHTS Purchase Price & Valuation: – Total purchase price of $48 million in cash on a cash free/debt.
True or false? A food industry food chain can be represented as… sun  producer  primary consumer  secondary consumer 1.
Relevant Costs for Decision Making
Purity for Beauty LANXESS Distribution – Your Partner for Personal Care Warsaw, November 2014.
Industriell bruk og nytte av enzymer by Kjartan Sandnes, Dr. Daglig leder og forskningsleder.
A Corporate Perspective: the Significance of the Kyoto Mechanisms Tom Jacob DuPont October 29, 2002 UN Framework Convention on.
Barley Protein Concentrate The first plant protein with the nutritional quality and potential volume to effectively replace fishmeal in aquaculture feeds.
Norwegian Ministry of Fisheries and Coastal Affairs Objectives in the Norwegian Seafood industry Norwegian Minister of Fisheries and Coastal Affaires Mr.
Chapter 15 Section 1: Food and energy
Fish Meals from Fish Byproducts
Viggo Halseth – COO Aquaculture London Seafood Investor Forum London| 19 November 2013.
Ontario perspective on bio-lubricants Dr. Gregory Penner Soy 20/20 Project.
Peter Bechtel USDA- Agricultural Research Service Fisheries Industrial Technology Center Kodiak Alaska Fish Byproduct Utilization.
UONA CHRD/NSA 03/02 1 By-products from the EU starch industry : Valuable and safe ingredients for animal feeding 14 September 2006 – IRWM workshop.
Marine Ingredients Overview Intrafish Investment Forum, London 2013
Alternative Feeds Research at National Oceanic and Atmospheric Administration (NOAA) Ronald Johnson Marine Aquaculture Program Northwest Fisheries Science.
Chapter 6 Nutrition and Weight Management. 3 Six Classes of Nutrients Carbohydrates Fats Proteins Vitamins Minerals Water.
One recommendation includes aquafarming. The contribution of aquaculture to global fisheries increased from 5.3% in 1970 to 32.2% in By 2030, at.
Marine Harvest Intrafish Seafood Investor Forum, New York 28 May 2015.
Cooperative Research Centre for an Internationally Competitive Pork Industry An investment in Australia’s industrial, commercial and economic growth.
The Impact of Standards and SPS in selected Food sectors International Agreements Related to Trade and Standards * WTO Agreement on SPS * WTO Agreement.
Rational and Significance Shannon Ethier and Kevin Woisard Biological Systems Engineering Department, Virginia Tech Acknowledgements: Z. Wen, D. Vaughan,
Norwegian Ministry of Fisheries and Coastal Affairs Norwegian University of Life Sciences, ÅS 7th August 2005 International Aquaculture Education Network.
MINISTRY OF FISHERIES & MARINE RESOURCES Directorate of Aquaculture Alushe Hitula.
HACCP Prepared By: Mrs. F. Malcolm-Hanson Date: 29 th November,2013 Group: 2 nd Year (Nutrition) Week: 12.
Meeting the aquaculture challenge; technology development, resource use and the environmnet by Frank Asche University of Stavanger
Summary Aquaculture Stakeholders Meeting Kona, Hawaii - August 24-26, 2011 = Soy in Aquaculture Activity ● ● ●
Comments on the Plenary Session Presentation by John Forster United States Aquaculture Society 1 March 2011, New Orleans On “Towards a Marine Agronomy”
Caseins & Caseinates Market Analysis: By Type (Caseins, Caseinates, Casein Hydrolysates) By Application (Food& Beverages, Industrial Applications, Nutrition,
MarketsandMarkets Presents Feed Yeast Market Expected to Reach $701,764.4 Million by 2019.
Omega 3 PUFA Market: Type (DHA (docosahexaenoic acid), EPA (eicosapentaenoic acid), ALA (Alpha-linoleic acid)) Source (Marine, Plant) Form (Oils, Capsules,
John Stephanis Managing Director - Selonda S.A. President - FEAP.
 Meat  Population  Grain  Money  Water  Ethanol  Air  Temperature  Climate  Drought  Oil.
Presented By: Dietary Supplement Industry: An Overview Lori Kalani Co-Chair, State Attorneys General Practice Cozen O’Connor July 18, 2016.
© 2016 Global Market Insights, Inc. USA. All Rights Reserved Fuel Cell Market size worth $25.5bn by 2024 Protein Hydrolysates Market.
FOOD & NUTRACEUTICAL UNIT
Nutritional Lipids Market to surpass $ 15 Bn by 2024: Global Market Insights.
© 2016 Global Market Insights, Inc. USA. All Rights Reserved Fuel Cell Market size worth $25.5bn by 2024 EPA/DHA (Omega 3) Ingredients.
Development of high protein products for healthy ageing
Journal #29 What are the FIVE food groups?
© 2016 Global Market Insights, Inc. USA. All Rights Reserved Fish Protein Hydrolysate Market Worth USD 525 Mn by 2024: Global Market.
Global Fish Meal Market Global Fish Meal Market.
Presentation transcript:

8. Maring Fag Dag - Using marine offcuts to penetrate the high value nutrition market 29. November 2012

Hofseth BioCare – overveiw  Roots go back to 2000  Significant amounts invested in R&D and production process  Proprietary technology based upon a new method for fully controlled bi-product refinement up to high-end products  New state of the art processing plant in Midsund  Processing capacity of 12,500 MT  ~40% output final products  Long term agreements for raw material supply  Key objective to provide high value added biomarine ingredients to serve a growing demand of high grade protein, calcium and fish oil to the human market  Second plant to be ready Q  Processing capacity of 18,000 MT 2 Off cuts Marine Lipids (oil) Soluble Protein Hydrolysate (SPH) Partially Hydrolysed Protein (PHP) Marine calcium - From off cuts to premium ingredients

 State of the art hardware and technology for production of human grade ingredients  GMP+ HACCP codex alimentarius practices, Operating under GMP dietary Supplements practices  Spray Dry Facility (ex Tine) at Berkåk  Locations selected with the purpose of close access to fresh raw material  Raw material supply agreements secured for each facility 3 State of the art production facilities - With key access to raw material State of the art production facilities The first plant - Midsund  Annual processing capacity of 12,500 tons raw material  20 batches/day (of 2,500kg/batch) of raw material  Long term agreements for raw material supply with Hofseth International AS  Total investment of close to NOK 100 million  Official opening 31 August 2011  Currently operating at 4 shifts

4 Our market approach Volume Price  Attractive opportunities within the pharmaceutical segment in the longer term  Human nutrition market is the key target for HBC’s products  Datary supplements  Sport Nutrition  Healthy and Functional Food  Pet nutrition market is more differentiated than animal nutrition and hence offer higher prices  Animal nutrition market could consume the total volume today, but is not considered a key market - Targeting the high value human nutrition market Indicative prices Market approach

 Norwegian bi-products counts for 800,000 tons annually which is approximately 25% of all fishery and fish farming but only 6% of value  75% of these are exploited, majority to animal nutrition  Currently creating values of NOK 1.5 – 2.2 bn. Considerable more potential within human nutriton  High expectations for the future of marine bi-products industry: “Marine bioprospecting has the same potential as fish farming….” “ In retrospective the oil and gas industry will be in brackets compared to this industry…” - Norwegian Minister of Fisheries and Coastal Affairs 5 Marine bi-products - A low valued resource with a high unexploited potential in the nutrition industry Source: Rubin.no Unexploited values within marine bi-products Marine bi-productsLarge volume, but small value

HBC has developed a new advanced production process 6 - Developed through years of testing and documentation Hydrolysis process Virgin marine oil Calcium & partly hydrolyzed protein 17% Dry marine calcium Dry Partly hydrolysed protein (PHP) 11% 4% External dryer Dry Soluble protein hydrolysate (SPH) 8% Enzymes 100% Concentration Separation Internal dryer HBC’s proprietary enzymatic hydrolysis process  Proprietary hydrolysis process that uses enzymes that gradually digest the protein in the raw material, breaking down the long chain proteins into shorter peptides chains, peptones, and if wanted, into the constituent amino acids  Process avoids oxidation  Maintains quality in raw material and extracts 4 product fractions  Raw material and qualtiy;  Fresh high quality (food grade) raw material supplied from trusted sources  Quality control Careful management of the hydrolyzing time, supply of enzymes, product fractions, temperature and moisture New advanced process technology

Differentiating from conventional fish oil/fish meal production 7 - Natural freshness captured in the process HBC’s proprietary enzymatic hydrolysis process Traceable sources Raw materialHBC plant Pure Omega 3 oil Soluble fish protein Fresh from processing facility Marine calcium Partly hydrolyzed protein Value adding products (human grade) Proprietary process based on “food grade quality” <24hrs New advanced process technology

8 Marine protein - Ideal for the high value hydrolysate market Product descriptionIndicatives prices* Producing premium products  HBC produces two different protein fractions  Soluable Protein Hydrolysate (SPH)  Partially Hydrolyzed Protein (PHP)  The SPH is ideal for the high value hydrolysate market  Amino acid profile complementing whey protein  Studies showed that SPH can play an important role in reducing the development of obesity  Pending patent (PCT) application on effect of SPH on iron uptake  Value adding attributes;  Highly digestible  Low on fat  Highly concentrated  Good palatability (taste) *Wholesale prices before commission to distributors (5-30%, average 5-10%)

9 The protein ingredients market - Focus on the high-valued hydrolysate market Source: UBIC Wolrd Protein Ingreident market, UBIC World Hydrolysate Market 1)Based on average price for high protein concentrates 6 USD/kg 2)Excluding hydrolysates High concentrate proteins 2010  Global human protein ingredient market of USD 57 bn and 20 million tons  Consists of a functional market (binder) and a nutritional market  The nutritional market accounted for ~385,000 tons (incl hydrolysates) in year 2010 and is valued at USD 2.3 billion 1  High concentrates ~80-90%  Main applications sports nutrition, functional food, infant nutrition, clinical nutrition  Growing market  Hydrolysate is a premium product selling at higher prices due to its bioavailability, predigested and hypoallergenic applications  Total market 30,000 – 45,000 tons in year 2010, whereof ~15,000 tons are the accessible market and 14,400-30,000 tons are the captive market  Prices around USD /kg  Limited use due to issues related to bitterness  Growing as more and more western countries regard hydrolysates as standard formulas  Largest suppliers within hydrolysates are DMV Nutritionals (leading), Arla Food Ingredients, Glanbia, Davisco (key player US) Nestlè Nutrition(captive), Mead Johnson (captive) Producing premium products Market characteristics Segment split protein hydrolysates 2010 CAGR: 8.6%

 The HBC process ensures optimal use of natural resources  Fresh salmon offcuts that would otherwise have been waste or animal feed are used for making superior quality oil for human consumption 10 Unique traceability Sustainability  HBC´s complete vertical integration gives unparalleled safety  Every single batch of oil that leaves the plant can be traced right back to its source  The fish farm  The batch of fry  The batch of roe  Facilitates extremely detailed procedure control to prevent failures Focus on sustainability and traceability gives HBC an attractive market proposition Attractive market proposition

The pharma opportunity 11 Upside potential within pharma segments  Several studies conducted on HBC’s products have shown product attributes that have potential in the pharmaceutical market  Marine oil: significant reduction in oxidised LDL in studies performed on human  Protein: increased Iron uptake (animal)  Clear potential also for humans  HBC has two PCT patent applications pending  In-turned licensed the nutraceutical and pharmaceutical markets to HBC  Creates significant additional potential in the longer run  In cooperation with partner