1. Winning Business in France Commercial Officers UKTI France June 2011

2. UKTI Offices in France BORDEAUX PARIS LYON

3. UKTI France Team 39 staff at 3 locations in France:  Paris - 27 staff  Lyon - 6 staff  Bordeaux - 2 staff Trade Team - 25 staff Investment Team - 6 staff Operations Team - 8 staff

4. UKTI France Trade Team 3 ‘Super’ Sectors:  Engineering  New Technologies  Consumer & Creative

5. 5 3 ‘Super Sectors’ Engineering Team Aerospace, Oil & Gas, Marine Construction and Light Engineering Railways, Logistics and Process Engineering Automotive, Power, Defence & Security New Technologies Team Healthcare, Environment, Chemicals IT, Communications, Electronics Biotech and Pharma Consumer and Creative Team Creative industries; Financial Services Agri-Food, Fashion

6. Winning business in France Why France? An accessible market Diverse industrial/services base Major international trade fairs (244 trade fairs held annually) Excellent infrastructure Potential trading platform for rest of Europe

7. 7 Winning business in France UK - France Trade France is 5 th largest importer and UK is 6 th largest supplier Roughly 60% of trade is with EU Largest trade surplus is with UK 15,000 French companies export over €32.3 bn worth goods & services to UK 20,000 British companies export €23.3 bn worth of goods & services to France

8. 8 Pet micro-chip cat flap: Sureflap Winning business in France How we can help

9. Winning business in France Sureflap - Overview 9 Small company, design led product. Designer and manufacturer of a microchip catflap. Microchip implant in a cat's neck acts as an electronic door key. No experience of the French market, only 1 known competitor (German).

10. 10 Winning business in France Sureflap - Objective Market entry objective: Identify most suitable country to target first Identify suitable distribution partners in France: - Wholesalers and central purchasing organisations selling to vets - Distributors of pet products - pet retailers and garden centre chains

11. 11 Winning business in France Sureflap – UKTI assistance - Establish product potential in France, via contact with vets and trade associations - 29 companies contacted - 17 companies interested in principle. 1 meeting attended on behalf of the company with a large distributor of pet products.

12. 12 Winning business in France Sureflap – Outcomes - 2 central purchasing organisation selling SureFlap - 1 major distributor appointed -Turnover doubled through activity in Europe within 1 year or approaching the market - ‘UKTI provides an excellent service and I would highly recommend using them to any new business looking to break into a new market’.

13. Winning business in France UKTI France in 2010/11 Helped some 1,500 UK companies

14. Winning business in France