1. Norwegian Ministry of Fisheries and Coastal Affairs Objectives in the Norwegian Seafood industry Norwegian Minister of Fisheries and Coastal Affaires Mr Svein Ludvigsen

2. Norwegian Ministry of Fisheries and Coastal Affairs The Riches of the Sea – Norway`s Future Great potential Norwegian waters – one of the most productive sea areas in the world Wide range of excellent seafood Large and wild fish stocks Excellent opportunities for aquaculture

3. Norwegian Ministry of Fisheries and Coastal Affairs The Riches of the Sea – Norway`s Future SALMA – fresh cured salmon A new and innovative way of eating healthy fish

4. Norwegian Ministry of Fisheries and Coastal Affairs The Riches of the Sea – Norway`s Future Sustainable management Essential to safeguard future in the fishing industry Promote key principles of resource management

5. Norwegian Ministry of Fisheries and Coastal Affairs The Riches of the Sea – Norway`s Future Norway as a seafood nation Abundant fish resources –3,3 millions tonnes a year 90 % export –to more than 150 markets More one third from aquaculture industry Norway is a major supplier of high quality seafood

6. Norwegian Ministry of Fisheries and Coastal Affairs The Riches of the Sea – Norway`s Future Norway - Singapore Free trade agreement between EFTA and Singapore entered into force January 2003 Singapore is an important marked for Norwegian seafood, especially salmon Seafood export from Norway to Singapore in 2003 – more than 14 million US dollars Potential for increased trade between Norway and Singapore

7. Norwegian Ministry of Fisheries and Coastal Affairs The Riches of the Sea – Norway`s Future New market demands and Food safety Reliable exporter of high quality and safe seafood\ The power of the consumer is growing Seafood from Norway ensures food safety and sustainable management Washington 2006 –Conference to further advance public knowledge and understanding of the role seafood plays in human health.

8. Norwegian Ministry of Fisheries and Coastal Affairs The Riches of the Sea – Norway`s Future Norwegian seafood Is an excellent source for healthy nutrients Gives a more balanced diet

9. Norwegian Ministry of Fisheries and Coastal Affairs The Riches of the Sea – Norway`s Future High quality seafood products made to comply with the consumers taste and needs