Project Activity #4: What do they value? You and your team members are the founders of a new digital marketing firm that helps organizations in the private, social, and public sectors integrate augmented reality into their marketing strategies. As founders of the firm, it’s your responsibility to develop new clients. Tonight, begin to identify what your prospective customers value & how they make decisions. To that well, it will help to understand what your customers’ customers value first. Define the OBC for your target segment. Who will help make decisions? Outline a few notes on your target customers’ customers. Who are the customers? How does your client/customer provide value to them? How can your AR solution help your prospective client provide more, better, faster value to their customers? Use the 30 elements outlined in the Elements of Value to identify elements that most apply to your target segment. NOTE: All work completed in class should be substantiated & tested through research before presenting your final project.