CORPORATE BRIEFING PACK BATH 100 | £10K CHALLENGE 14TH SEPTEMBER 2019 WWW.BATH100.UK CORPORATE BRIEFING PACK

CONTENTS Problem Statement Objectives Key Messages The Event BATH 100 CONTENTS 14TH SEPTEMBER 2019 Problem Statement Objectives Key Messages The Event Fund Raising Strategy Corporate Sponsorship Awareness

PROBLEM STATEMENT CHANGE ATTITUDES FIND A CURE JOIN US BATH 100 PROBLEM STATEMENT 14TH SEPTEMBER 2019 CHANGE ATTITUDES Everyone with Parkinson's has the right to full and equal participation in society and to live a life free of harassment or discrimination related to their condition Negative attitudes and the physical barriers that exist towards people with Parkinson's, and other disabilities or long-term conditions, need to be challenged Public understanding of Parkinson's must be improved FIND A CURE No cure exists today and investment is needed to help progress research in new and better treatments - in years, not decades JOIN US There are lots of ways for you to get involved and support - from volunteering at an event, to corporate fundraising and campaigning for better services

GOAL & OBJECTIVES OBJECTIVES: Raise at least £10k for Parkinson’s UK BATH 100 GOAL & OBJECTIVES 14TH SEPTEMBER 2019 OBJECTIVES: Raise at least £10k for Parkinson’s UK Increase awareness of Parkinson’s, especially in younger people, and the need for investment to help find a cure Assist employers to become more aware of Parkinson’s and how they can help those affected

BATH 100 KEY MESSAGES 14TH SEPTEMBER 2019 Every hour, two people in the UK are told they have Parkinson’s – most are 50 years old or over An estimated 4% of people in the UK with Parkinson’s are diagnosed before the age of 50 We need your business’s support to help us find a cure & improve life for everyone affected by Parkinson’s…

BATH 100 THE EVENT 14TH SEPTEMBER 2019 100 miles cycle ride in a day, using a popular cycle route between Bath and Bristol, with the finishing line in Royal Victoria Park in Bath The event will take place on Saturday 14th September, with the riders setting off at 6am and looking to cross the finish line around 6pm 3 riders will take part in the challenge, 1 of which was diagnosed with Parkinson’s at the end of 2018 at the age of 44 Family, friends, colleagues and sponsors are actively encouraged to join the riders at the finish line and join in the celebrations!!

BATH 100 FUND RAISING STRATEGY 14TH SEPTEMBER 2019 Personal sponsorship through family, friends and colleagues Using LinkedIn network and its multiplier effect to extend reach with corporate connections Corporate Sponsorship through logo placement and brand affiliation Sale of “Ride Shirts” which will contain logo’s of corporate sponsors – wearers will be encouraged to wear their shirts with pride on the 14th September and promote their experiences via social media Individual collection boxes on day of ride and through supporting businesses

CORPORATE SPONSORSHIP BATH 100 CORPORATE SPONSORSHIP 14TH SEPTEMBER 2019 1 Lead Sponsor package available - £3k Will get larger logo than co-sponsors, prioritised placement and opportunity for branded photo at the finish line 5-6 Co-Sponsor packages available - £1k each Will get logo placement on: Website (www.Bath100.uk) - with opportunity to provide company details/links Riders Jerseys Public T-shirts Finish line placards/banners (if available)

AWARENESS Via event website (www.Bath100.uk) 14TH SEPTEMBER 2019 Via event website (www.Bath100.uk) Social Media – LinkedIn, Twitter, Facebook Traditional Media – will be approaching BBC (South West and Rory Cellan-Jones), Virgin Radio (Chris Evans) and Bath Chronicle Parkinson’s UK – website has (circa 2m visits per annum), circa 60k Followers on Twitter and Facebook

BATH 100 14TH SEPTEMBER 2019 We need your business’s support to help us find a cure & improve life for everyone affected by Parkinson’s… WWW.BATH100.UK https://www.justgiving.com/fundraising/bath100