Common strategy development process I

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Presentation transcript:

Common strategy development process I 1 Historical performance Business environment Analysis Market dynamics How do our businesses perform? 2 General strategic options Assessment of applicability Relevant options Options What could we do? 3 Definition of evaluation criteria Evaluation of options Evaluation Choice of best strategy What should we do? 4 Decision Preparation of decision document Dialogue with decision makers What do we want to do? 5 Implemen- tation Implementation controlling Definition of actions Definition of schedule and responsibilities How do we achieve our objectives? 6 Corporate vision Objectives Corporate objectives Business unit objectives What do we want to achieve?