2 Questions What product do you buy regularly? What product would you never consider buying?

Entrepreneurship & Marketing The basics…

What is Entrepreneurship? Entrepreneurship is the act of creating a business or businesses while building and scaling it to generate a profit. However, as a basic entrepreneurship definition, it’s a bit limiting. The more modern entrepreneurship definition is also about transforming the world by solving big problems. Like initiating social change, creating an innovative product or presenting a new life- changing solution.

What is Marketing? Marketing In the simplest form Marketing is about determining the value of your product or service and communicating that information to customers. Marketing Product: What are you going to sell? Price: How much can you charge for your product? Place: Where will people buy your product? Promotion: How will people find out about your product?

What is a Brand The American Marketing Association (AMA) defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers. The sum of all characteristics, tangible and intangible, those make the offer unique.” Brands and organizations spend considerable sums telling customers what they stand for.

Brand Personality Brand personality is a set of human characteristics that are attributed to a brand name. A brand personality is something to which the consumer can relate; an effective brand increases its brand equity by having a consistent set of traits that a specific consumer segment enjoy. For Instance… Nike’s Brand Personality: Nike is the leader in athletic performance apparel and shoes. One of the reasons that they stay at the top of the industry is because of their brand personality. A brand personality is how the brand is perceived by its consumers and how the brand portrays itself. Nike's personality is athletic

Lets Get Started… You are going to start developing a marketing and business plan for the product that you have chosen; 1 for their product that they by often and 1 for the product they would never buy. This project will take us a few weeks to complete and is an guided inquiry based project. Each week I will introduce a new elements to your marketing and business plan that will help you start your business.

Branding Students Identify their products brand and describe what makes them great or why you like them. Who is the Brands Target Market? What makes this brand successful? What is there Brand Personality? What is their Brand Identity? Create a box to define your Brand of choice. Who are the 3 major competitors of your product? What makes these brands different?

Brand Identity

Objectives: Choose 1 Product you buy often and 1 you would never buy. Who is each brands Target Market? What makes these brands successful? What is their Brand Identity? Create a Matrix box to define your brands of choice. Who are the 3 major competitors of each of your products? What makes these brands different?

Who is your customer? Before you begin selling something, you need to know who you are selling to. When developing a general profile of your customers, you might want to define your overall market segments: Geographic Demographic Pyschographic Create a Persona for each product

Identify Why A Customer Would Want To Buy Your Product/Service Features: Benefits: 1. 2. 3. 4. 5.