Induction Day – A Level Business

Introduction to A Level Business Studies Well done on choosing an A level which will prepare you for the rest of your life.

A Level Business Summary ⅓ ⅓ ⅓

Topic areas

Guess the entrepreneur? With an estimated net worth of approximately £2.58 billion (US$4.2 billion), they ranks 254 in the global list of billionaires and the 5th richest person in the United Kingdom. They are also famous for their risk taking attempts at making new world records. Their first successful business venture was at a young age of 16 in the form of a magazine named Student. In 1970 founded a mail-order record company, and shortly thereafter a record store in London. His investment team focuses on our core consumer sectors of Travel & Leisure, Telecoms & Media, Music & Entertainment, Financial Services and Health & Wellness.  Name the entrepreneur?

Without the entrepreneur the business would not exist An entrepreneur is… A person who…has a business idea, develops the idea and organises the resources to see the idea through. Without the entrepreneur the business would not exist

One of the skills an entrepreneur needs is research skills SWOT analysis is a tool businesses uses to analyse their position in the market. Strengths and weaknesses are internal to the company and opportunities and threats are external.

Activity Create a SWOT analysis for Marks and Spencer’s using this information and your own knowledge With reference to the data in the article and the Swot analysis you created on induction day. Analyse Marks and Spencer's strengths and weaknesses ( 10 Marks) Approx. length (¾ page, 4 good paragraphs and a conclusion)