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Product: Division & Forum: Benefits Fears Wants What does membership provide? What are the emotional drivers of joining? Experience What are the risks of joining? What does it feel like to be a member? Features Needs What are the rationale drivers of joining? How does being a member work? Product: Division & Forum: Customer: Current members, potential members Substitutes: What do people do currently?

Food, Pharmaceuticals & Bioengineering Division The FP&BE division ("Division 15") provides engineers and scientists interested in the field of food, pharmaceuticals, and bioengineering with places to join and to discuss. It also supplies technical publications and information in these fields, including papers at national Institute meetings. In addition, the division coordinates the Institute's activities in the fields of food, pharmaceuticals, and bioengineering with the activities of other related societies. Further, the FP&BE encourages the focus of biological sciences in chemical engineering curricula and promotes the application of sanitary design principles for process equipment and installations. Benefits of being a member of Food, Pharmaceutical & Bioengineering Division include: Networking with peers in the industry, academia, and government Opportunities to present at AIChE conferences in sessions that are directly focused on the industry you serve Learn, and stay informed about industry challenges and direction with quarterly newsletters and periodic site announcements Discounted registration for AIChE conferences Serving a community that does outreach, including supporting scholarship programs Advance your career

Divisions and Forums Logos Elements of effective logos Simple & clear design which catches the eye Relevance – sends a clear message about what your brand offers Versatility Uniqueness Memorable How to develop one Logo contest Identify members who might be interested in this Websites: https://medium.com/the-mission/7- awesome-websites-to-create-your- perfect-logo-for-free-2c49f1da6eed