The Top Leadership Challenges Balancing Job and ARMA Duties 1. Volunteer Burn Out / Time Commitment 38% Involvement and Engagement of Members 2. Member Participation 23% Succession Planning for the Board and Volunteer Roles 3. Member Recruitment / Retention 9%

The ability to get things done with and through other people. Leadership The ability to get things done with and through other people.

The ability to get a LOT of things done with and through other people. Effective Leadership The ability to get a LOT of things done with and through other people.

Why Join ARMA?

WHY DO PEOPLE JOIN PROFESSIONAL SOCIETIES? It’s a career investment: They expect something of value in return. Value is something that helps them: -gain recognition -gain access to continuing education -advance in their career Yes, they do want to support their profession, BUT….

Why Do People Join, Stay, and Take On Leadership Roles in ARMA? it depends…...........

Because if your are in a profession you should support your professional organization - It’s the right thing to do!

Because the group is doing the right things… Millennials Because the group is doing the right things…

Why Do People Join, Stay, and Take On Leadership Roles in ARMA? It’s the only place they can go where they don’t have to explain what they do for a living

…show them how ARMA can help them have a better day Want to Get People to Join, Stay, and Take On Leadership Roles in ARMA? …show them how ARMA can help them have a better day

You have to constantly trying to move membership from a TRANSACTION to an EXPERIENCE!

The Top Leadership Challenges Balancing Job and ARMA Duties 1. Volunteer Burn Out / Time Commitment 38% Involvement and Engagement of Members 2. Member Participation 23% Succession Planning for the Board and Volunteer Roles 3. Member Recruitment / Retention 9%

Member Engagement: The Key to Member Retention and Involvement   Member Engagement: The Key to Member Retention and Involvement

1. Have a clear DEFINITION of “engagement”

engagement 1. an agreement to be married 2 engagement 1.  an agreement to be married 2. the state of being engaged :  emotional involvement or commitment

engagement  … “when you pay attention to the details of the situation you are in…”

2. Be careful what you ask for and PREPARED to DELIVER!

3. In everything you do, find ways to become more MEMBER-CENTRIC.

It’s not about YOU. It’s not about the Chapter or ARMA. It’s about the MEMBERS and PROSPECTS.

The number of “touches” isn’t the point any more The number of “touches” isn’t the point any more. The point is to be sure that all of the touches are POSITIVE.

You do NOT have to treat all members THE SAME. The key is to treat each of them the way they WANT TO BE TREATED.

MILLENNIALS are now the new majority MILLENNIALS are now the new majority. What have you done/what are you doing to get to know them better?

Cracking the Millennial Code Jason Dorsey, Center for Generational Kinetics -have programs designed to develop talent -create an “emerging leaders” advisory Board -adapt recruitment materials to millennials -allow them to customize their membership experience -use social media as a tool not a solution -get testimonials from millennials already getting value -keep meetings fun – millennials are event- driven

4. TECHNOLOGY provides the best opportunities or the future, especially with younger members.

Engage Members by Asking Their Opinion 3-2-1

5. Pay SPECIAL attention to FIRST YEAR members.

Manage the membership experience….. …by onboarding new members effectively

Don’t “orient’ new members – Better yet… Don’t “orient’ new members – interview them!

Set up a specific new member welcoming committee to make that first personal contact

Encourage leaders to seek them out. Make sure new members and first time attendees are identifiable (i.e. via name tags, etc.) at Chapter meetings a events. Encourage leaders to seek them out.

Recognize new members on your Chapter website Recognize new members on your Chapter website. It gives other members a chance to connect with them, and it enhances their SEO.

6. Determine how you are going to MEASURE engagement.

Ways to Measure Member Engagement 1. Participation 2. Open rates 3. Responses to surveys 4. Inquiries 5. Social media input 6. Response time (late renewal, etc.) 7. Leadership 8. CE

6) LOWER the EFFORT, LOWER the EFFORT, LOWER the EFFORT

The Top Leadership Challenges Balancing Job and ARMA Duties 1. Volunteer Burn Out / Time Commitment 38% Involvement and Engagement of Members 2. Member Participation 23% Succession Planning for the Board and Volunteer Roles 3. Member Recruitment / Retention 9%

MAKING USE OF MY ABILITIES FRINGE BENEFITS A FEELING OF ACHIEVEMENT A SENSE OF ACCOMPLISHMENT PAY A FEELING OF BELONGING DOING CHALLENGING WORK A SENSE OF COMPETENCE RECOGNITION FOR GOOD WORK APPRECIATION FROM OTHERS JOB SECURITY PROMOTION AND ADVANCEMENT

MAKING USE OF MY ABILITIES 5 FRINGE BENEFITS 12 A FEELING OF ACHIEVEMENT 7 A SENSE OF ACCOMPLISHMENT 1 PAY NOT!!! A FEELING OF BELONGING 9 DOING CHALLENGING WORK 6 A SENSE OF COMPETENCE 8 RECOGNITION FOR GOOD WORK 2 APPRECIATION FROM OTHERS 10 JOB SECURITY 4 PROMOTION AND ADVANCEMENT 11

To feel nurtured and have leadership opportunities 5 Things Millennials Want From Employers To feel nurtured and have leadership opportunities For employers to share their values For employers to have a vision and positive impact For people to come before profit More than just a good salary

MAKING USE OF MY ABILITIES 5 FRINGE BENEFITS 12 A FEELING OF ACHIEVEMENT 7 A SENSE OF ACCOMPLISHMENT 1 PAY 3 A FEELING OF BELONGING 9 DOING CHALLENGING WORK 6 A SENSE OF COMPETENCE 8 RECOGNITION FOR GOOD WORK 2 APPRECIATION FROM OTHERS 10 JOB SECURITY 4 PROMOTION AND ADVANCEMENT 11

5 Things Millennials Want From Their Employers To feel nurtured and have leadership opportunities (making use of my abilities) For employers to share their values (????) For employers to have a vision and positive impact (a sense of accomplishment) For people to come before profit (recognition) More than just a good salary (pay, job security)

empathy leadership empathy understanding another’s feelings or motives leadership empathy they believe you understand their situation

Having Empathy is a characteristic COMMUNICATING EMPATHY is a leadership skill

Recruit the Right People the Right Way

Characteristics Skills

Use members’ TALENT instead of just their TIME, and you’ll get much better results.

1. Have a PLAN for leadership succession, not a PRAYER.

2. What can you do to attract YOUNGER PROFESSIONALS to membership and leadership?

3. Be prepared to answer the five basic leadership questions MILLENNIALS will have.

Five Questions Young People Ask Before Volunteering What is expected of me? What training will I get? How much time is involved? Who/how many others have volunteered? Is the work fulfilling and enjoyable?

4. Use TERM LIMITS as one way to institutionalize LEADERSHIP TURNOVER.

5. If you do that, what are you going to do to keep your “experienced” groups of leaders engaged?

Ways to Engage More Experienced Members -Liaisons -Writers -Speakers -Mentors -Recruiters -Planners

6. Don’t let your Chapter’s structure be a BARRIER to leadership.

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7. Organize by OUTCOMES

8. Be sure to consider CULTURAL differences, as well as GENERATIONAL differences.

9. Set your leaders up for success by providing leadership TRAINING.

10. When it comes to getting people to commit to leadership, the WHO is just as important as the HOW

The ability to get things done with and through other people. Leadership The ability to get things done with and through other people.

The ability to get a LOT of things done with and through other people. Effective Leadership The ability to get a LOT of things done with and through other people.

Exceptional Leadership The ability to initiate change with and through other people.

The Goal of the ARMA Leadership Workshop: Developing Exceptional Leaders

We need to Learn How to Give the GIFT of LEADERSHIP

The Gift of Leadership: What You Take Away -and USE- From Your Leadership Experience

Make Leadership involvement one of the values of membership in ARMA

Things You’ll Tell People You Learned at the ARMA Leadership Conference 74

1) I Can Make Ice.

DELEGATION is a leadership skill

2) OPRAH has NOTHING on me!

LISTENING is a leadership skill

3) We Need to Put More OR’s in the Water

ENGAGING OTHERS is a leadership skill

4. We Never Know the LIVES We TOUCH

RECOGNITION is a leadership skill

The Goal of the ARMA Leadership Workshop: Developing Exceptional Leaders