Presented By:- Abhinav Shashtri

Index Sr.noTitleSlide No. 1Introduction3 21. Know Your Expectations: Know Your Strengths & Skillsets: Set Up Your Niche: Build Your Strong Portfolio: Search For The Clients: Charge Flexible Rates:-10

Freelancing in digital marketing is basically helping companies to promote their products and services online. Your job is to reach out to your specific clients or targeted audience. By driving traffic to your client’s website, and convert them as in consumers. And most EVERY business needs Freelancer for digital marketing help in maximizing business especially new startups.digital marketing If you are a creative digital marketer who wants to make a career which gives chances to throw out your skills by improving someone’s business then this is for you Or maybe you don’t want typical 9-to-5 or else want to earn extra money on the side by side the digital marketing freelancer career is good career option to you

Digital Marketing Freelancing Career would be an amazing career, but it’s not an easy task road to approach there, and you’ll have to tackle challenges along with the way. Your work will never be stress- free, and you’ll just have to learn how to deal with these unexpected scenarios by managing your own expectation, understand that it will take you some time to build up your reputation as digital marketing freelancer just make your expectations and build up your portfolio, and try to get some testimonials on your website or online profile, then it would be easy to get more new clients.

In the 2nd step, you’ll have to note down and make a list of the skills and strengths you have related to digital marketing. Like Do you know how to run a PPC campaign of Google AdWords? Do you able to manage Facebook pages? Do you know how to do an campaign on MailChimp? Along with it, you need to think about other talents and soft skills that you possess. Are you a great content writer? Do you like analytical thinking, and identifying strategies? Do you have expertise knowledge of a particular industry? Etc. This will be helpful in setting up your audience or niche accordingly.

Digital Marketing offers a lot of roles for freelancers and working professionals as well. And this totally depends on your skills, talents, and interests. Here are some of few useful freelance marketing roles for you:- Copywriting: - Writing the text needed for marketing products/services, campaigns, and landing pages. If you’re selling something, you’re probably writing copy. Content Writing: - Writing and making content for blog posts, articles, white papers, videos, and broadcasts. Content writing typically focuses on informing or creating awareness for people rather than selling something. Social Media Optimizer:- This covers posting and promoting a company’s brand and content on social media like Twitter, Facebook, Instagram, Pinterest. With social media, you’re required to posting content on your client’s social media channels to promote their brand. Along with you’ll have to maintain it by optimizing your posts for maximum reach and engagement which will helpful for online reputation. Search engine optimization (SEO):- This is deals with getting a business’s web content or a site in the results of SERP Pages. It’s very important to drive traffic to the client site along with rank. There are so many SEO factors which help in achieving good outputs like keyword research, on-page optimization, off-page optimization, and more.SEO

After choosing a segment of digital marketing in which you are proficient and good enough it is important to put a portfolio of your work. Your portfolio as a digital marketer freelancer be simple, presentable, and ensure the key points of the previous work you have done so far. In your digital marketing portfolio, you should remember to include any and every notable achievement with respect to the numbers of clients you have handled. This gives more clients by knowing your past work and the results you have driven in terms of various aspects of the client’s business.

There are a few ways to look for clients; we’ll go through each method in detail in this point. Most freelancers do use of platforms such as Upwork this is where companies provide certain tasks to freelancers. Once you register for an account, you’ll be able to view the job ads posted by companies, send it proposals, and get started by taking the first digital freelance marketing assignment. Otherwise, start from the simple way. Find smaller businesses and clients who are more willing to work with a beginner freelance marketer. For getting the started website is a valuable thing. You simply create a freelancer profile/website and start taking various projects.

If you’re a new person in a freelancing career, First things you have to look at what other people are charging for similar services. You can either check out other freelancers’ profiles on Upwork or look at postings on job boards and forums. Once you have a general idea of how much you want to charge, calculate your hourly rate based on your full-time income and take that into consideration. To get more clear about this, we take look on different pricing methods you can use to charge Hourly Basis: - You set an hourly rate and a client will pay you per hour. The benefit for the client is that they can just stop paying you whenever they want if they’re dissatisfied. It also avoids the risk of making use of your work without paying you. Project Basis: - You’ll know exactly what you’re getting paid for an entire project, by deliverables outputs for the client. This is a nice method when you’re done with the project, you’re done. However, you don’t run the risk of the client adding more work. Commission/bonus: - This payment model can work in conjunction with all of the other ones which will provide a healthy incentive for you by getting your work done. For instance, if your client promises you a RS 1,000 bonus for getting X amount of leads with respective landing pages.