Bell Ringer What are some potential benefits of conformity on marriage, family, and communities? What are the drawbacks?

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Presentation transcript:

Bell Ringer What are some potential benefits of conformity on marriage, family, and communities? What are the drawbacks?

The Nifty Fifties!

Making America the Best Place to Live The Affluent Society Making America the Best Place to Live

A New Normalcy Conformity as the new “normal” American Dream Reaction to upheaval of WWII + Fears of communist infiltration Conformity = unity American Dream Nuclear Family Ideal, not necessarily reality A New Normalcy

The Affluent Society General affluence following WWII Income triples Home ownership Shift in job demographics Prominence of poverty Mostly minorities Inner cities Resulting from “white flight” Racial discrimination Average income triples between 1940-60 Home ownership increases (GI Bill) Move to white collar and service jobs Prominence of poverty Mostly minorities Inner cities Resulting form “white flight” Racial discrimination was prominent Schools, housing, hiring, salary 30 million in poverty White Flight: Whites moving away from cities as demographics shift towards minorities; take their tax dollars with them Discrimination in schools, housing, and hiring (only earned an average 51% of what whites earned)

The 1950s Workplace White collar jobs Chain stores and franchises “The Organization/ Company Man” The Man in the Gray Flannel Suit, by Sloan Wilson (1956) Chain store: Stores share a brand and central management; have standardized business practices Franchise: A supplier allows an operator to use the supplier’s trademark in return for a fee. (e.g. McDonald’s) Uniformity Consistency A man whose identity and worth is directly linked to his company and its success The Man in the Gray Flannel Suit, by Sloan Wilson (1956) – showed the secret discontentment of American businessmen The 1950s Workplace

Postwar Consumerism Keeping up with the Joneses

Post-War Consumerism Causes: Characteristics: Post-war affluence Fordism “Keeping up with the Joneses” Characteristics: Easy credit - Introduction of the “Diner’s Club Card” Technology boom focuses on “convenience items” Highly influenced by print and television advertising

Post-War Consumerism Zenith introduces "lazy bones" tuning Telephone Answering Machine created Chrysler Corporation introduces Hydraguide (power steering) Saran Wrap invented General Electric introduces colored kitchen appliances Secretary Bette Nesmith Graham invented "Mistake Out" (Liquid Paper/white out)

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