1. Postwar America

2. Themes of the 50’s Peace? and Prosperity Peace? and Prosperity Growth of suburbs Growth of suburbs Conformity Conformity Emergence of teenagers Emergence of teenagers Civil Rights movement Civil Rights movement

3. Peace? And Prosperity End of Korean War End of Korean War Cold War Fears Cold War Fears Defense spending Defense spending Emergence of large corporations and franchises Emergence of large corporations and franchises Consumerism Consumerism

4. Consumerism Keeping up with the Joneses Keeping up with the Joneses “stuff” = success = happiness “stuff” = success = happiness “Everyone else has one” “Everyone else has one” Planned obsolesence Planned obsolesence Buying on credit Buying on credit Advertising Advertising

5. Growth of Suburbs G.I. Bill G.I. Bill Levittown Levittown Baby Boom Baby Boom

6. Conformity “Organization Man” “Organization Man” “The Man in the Gray Flannel Suit” “The Man in the Gray Flannel Suit” Baseball, Hot Dogs, Apple Pie, and Chevrolet Baseball, Hot Dogs, Apple Pie, and Chevrolet

7. Teenagers Consumerism Consumerism Counter-culture Counter-culture Rock ‘n Roll Rock ‘n Roll

8. Civil Rights Movement Brown vs. Board of Ed. Brown vs. Board of Ed. Montgomery Bus Boycott Montgomery Bus Boycott Greensboro Greensboro

9. The GI Bill Pays partial college tuition for veterans Pays partial college tuition for veterans Unemployment benefits Unemployment benefits Home loans Home loans

10. Housing Crisis Creation of suburbs Creation of suburbs Levittown Levittown

11. Suburbs = conformity?

13. Economic recovery Housing Housing Transportation Transportation Shift away from defense industries Shift away from defense industries

14. Truman supports Civil Rights Desegregated military Desegregated military Ended discrimination in federal hiring Ended discrimination in federal hiring Supreme Court ends segregated neighborhoods Supreme Court ends segregated neighborhoods

15. 1948 Election Dixiecrats – southern Democrats opposed to Truman’s reforms Dixiecrats – southern Democrats opposed to Truman’s reforms Leave party and nominate Strom Thurmond Leave party and nominate Strom Thurmond

16. Truman campaigns widely, upsets Dewey

18. Truman’s Fair Deal Attempt to extend programs of the New Deal Attempt to extend programs of the New Deal Opposed by Congress Opposed by Congress

19. 1952 Election Truman does not run Truman does not run Eisenhower (R) defeats Stevenson (D) Eisenhower (R) defeats Stevenson (D)

20. Nixon chosen as VP “Checkers” speech “Checkers” speech

21. 19-2 The American Dream in the Fifties

23. Business in America Organization men Organization men Conformity Conformity Rat Race Rat Race Franchises Franchises

25. Suburban Lifestyle New Homes New Homes Improved transportation Improved transportation

26. The Baby Boom 1946-1964 1946-1964 Dr. Benjamin Spock Dr. Benjamin Spock Aging of the Baby Boomers Aging of the Baby Boomers

28. Spock

29. Women’s Roles Homemakers Homemakers Subservience Subservience Betty Friedan Betty Friedan

30. Leisure Time in the 1950’s Fishing, hunting, golf, bowling Fishing, hunting, golf, bowling Spectator sports Spectator sports Sports on TV Sports on TV

32. Automotive Culture Cruisin’ Cruisin’ Drive-ins Drive-ins Drive-Thru’s Drive-Thru’s Family vacations Family vacations

37. Pop Culture Television Television Rock and Roll Rock and Roll Teenagers Teenagers

38. TV and family values

39. westerns

40. Kid’s Shows

41. Counterculture The “beatniks” The “beatniks”

42. Rock ‘n’ Roll

43. DJ Allen Freed plays music by African- American Artists DJ Allen Freed plays music by African- American Artists Leads to genre of Rock n roll Leads to genre of Rock n roll Teenage themes Teenage themes Despised by parents Despised by parents