Legal Issues in Sport/Event Marketing Cover Your Bases Legal Issues in Sport/Event Marketing Business Law LAP 3

Objectives Explain issues of unfair trade practices in sport/event marketing. A Explain issues of risk management in sport/event marketing. B Explain issues of contract law in sport/event marketing. C

Explain issues of unfair trade practices in sport/event marketing.

Legal issues affect sports at every level! Sport/event marketers must be in the know.

The Business of Sports Capitalism Free trade can’t be restricted.

Trademarks Importance of trademarks: Money Reputation

Trademarks Lanham Act Prevents trademark infringement Violations result in injunctions, fines.

Antitrust Issues Sherman Antitrust Act Regulates interstate commerce Outlaws monopolies

Antitrust Issues Baseball exemption Exempt from antitrust laws since 1922 League can: Block relocation Contract (downsize) Control all minor-league teams

Sorry. Today’s game will not be shown due to a broadcasting blackout . Antitrust Issues Sports Broadcasting Act of 1961 Limited antitrust exemption for sports teams Can pool broadcasting rights Can “black out” games Sorry. Today’s game will not be shown due to a broadcasting blackout .

Rights of Publicity and Privacy Kool Cola The gold medalist of colas! Jamal Williams Olympic gold medalist Right of publicity: Protects person from unauthorized use of name/likeness Gives person exclusive right to identity for commercial gain

Rights of Publicity and Privacy Right of privacy—person can sue when: Seclusion is invaded Unreasonable amount of publicity is given False light is shed

Explain issues of risk management in sport/event marketing. B

Risk Management Loss prevention Security—keeping fans safe Ticketing: Counterfeits Ticket scalping

Risk Management Insurance Fire, theft, injury, etc. Prize indemnity

Explain issues of contract law in sport/event marketing.

Contract Law Labor relations National Labor Relations Act Collective bargaining Players’ associations Strikes and lockouts

Contract Law Other contracts Sponsor contracts Option to renew Right of first refusal Television contracts Venue and personnel contracts

Your school’s logo or mascot Is it trademarked? Licensing?

Alcohol at college games or in advertisements Is it ethical?

Acknowledgments Original Developers: Christopher C. Burke, Sarah Bartlett Borich, MBAResearch Version 2.0 Copyright © 2013 MBA Research and Curriculum Center

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