Section 3: Lead Times, Ticket Purchasing & Pricing

Participation in the Arts Research, 2006Page 2 Overall, the stated lead times are fairly short for most Arts events. The majority of events are decided upon and attended within three weeks. There is no difference between segment or region in terms of lead time. The events that have a longer lead time are perhaps more costly and logistically demanding. Lead times are significant in terms of timing the advertising relating to these events - see qualitative conclusions also for more discussion of this topic. LEAD TIMES – TOTAL SAMPLE Q8a. How long passed between your deciding to got to the event and your actual attendance at it? (N=SEE X AXIS)

Participation in the Arts Research, 2006Page 3 BUYING TICKETS – BY SEGMENT Q11b. Once you have decided to go to a ticketed event how do you normally look for, or obtain, tickets for it? N=429 The Interested and Disinclined segments generally purchase tickets from the same sources. However, there was some difference - the Interested segment being significantly more likely to report using third party sales offices or websites to purchase tickets. This could be related to the Disinclined having less familiarity with these sources, thanks to more limited attendance at events generally, or to their tendency to attend events opportunistically. Significant Diffs

Participation in the Arts Research, 2006Page 4 PREFERRED TICKET PURCHASE SOURCES – TOP 5 - BY SEGMENT DISINCLINED INTERESTED The trend in preferred ticket purchase sources closely mimics the trend for actual purchase sources. Only the proportion whose preference to use a third party ticket sales office was significantly different between the segments, but the overall proportions who chose to use this source was still relatively small. Q12. How would you prefer to obtain tickets given a choice? N=429 Significant Diffs

Participation in the Arts Research, 2006Page 5 TICKET PURCHASE SOURCES – BY REGION Q11b. Once you have decided to go to a ticketed event how do you normally look for, or obtain, tickets for it? N=429 The trend for purchasing tickets is similar for across regions, although a significantly greater proportion of regional respondents called event specific lines and paid at venues in advance. This may be related to the higher use of billboards and posters as a source of information and to more convenient proximity of venues in smaller regional centres. Significant Diffs

Participation in the Arts Research, 2006Page 6 PREFERRED TICKET PURCHASE SOURCES – TOP 5 – BY REGION BRISBANE N=216 REGIONAL N=213 The trend in ticket purchasing behaviour is closely followed by the trend for preferred ticket purchase sources. There are some significant differences in the proportion of regional Queensland and Brisbane Metro residents who nominate using event specific websites, but these are still the most preferred options in both areas. Significantly more regional residents would like to pay at the door in advance, again this may be due to the proximity of venues in regional areas. While significantly more people in Brisbane would like to buy tickets from a third party website, the overall proportion of people who chose this as an option is relatively small (19% of 216). Q12. How would you prefer to obtain tickets given a choice? N=429 Significant Diffs