Creating eNewsletter Content

If the content of your lodge’s eNewsletters is relevant to Arrowman, they will become dedicated readers and open future publications.

Types of eNewsletter Content Promotional – Promotes upcoming lodge events Updates – Letters from lodge officers/committee chairmen Reports – Summaries from past lodge events Historical – Explain some historical aspect of the OA or the lodge

Types of eNewsletter Content Interview – Asking a prominent person questions Profile – Gives a story of a prominent person Competition – Start a contest with a give-away prize Recognition – Recognize an Arrowman for an award or other accomplishment Calendar – Present important upcoming dates

Developing eNewsletter Content Plan your eNewsletter content; keep it relevant and timely Engage help from knowledgeable sources Establish goals and benchmarks Know your audience Create the content

Creating Your Own Content Your lodge has an upcoming lodge fellowship event. Using the process outlined, create an eNewsletter containing content that will promote the lodge and the event to newer Ordeal Arrowmen.

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