SEE THINK DO CARE (AWARENESS) (CONSIDERATION) (PURCHASE)

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Presentation transcript:

SEE THINK DO CARE (AWARENESS) (CONSIDERATION) (PURCHASE) Touchpoints (on and offline) Content Marketing channels Customer context Devices Generic keywords (i.e running shoes) Credibility and trust Brand story Touchpoints (on and offline) Content Marketing channels Customer context Relevant keywords (i.e Nike running shoes) Credibility and trust Re-targeting Devices Touchpoints (on and offline) Content Marketing channels Context Relevant keywords (i.e Nike Performance Black + price) Credibility and trust Devices Touchpoints (on and offline) Content Owned channels Context Relevant keywords (i.e Nike Performance care instructions) Credibility and trust How do we establish a relationship with the customer so that they will return to us? (AWARENESS) (CONSIDERATION) (PURCHASE) (AFTERCARE & LOYALTY)