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Www.circleofasia.com Your Online Travel Consultant.

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Presentation on theme: "Www.circleofasia.com Your Online Travel Consultant."— Presentation transcript:

1 www.circleofasia.com Your Online Travel Consultant

2 www.circleofasia.com Your Online Travel Consultant www.circleofasia.com An Online Travel Consultant Chankit Yongpiyakul General Manager, Circle Of Asia Limited UNCTAD - UNESCAP e-Commerce Strategies for Development November 21, 2002

3 www.circleofasia.com Your Online Travel Consultant The Vision A Joint Venture between ICT and Travel industries New travel business idea: online travel consultant, targeting sophisticated travelers Internet is the major channel

4 www.circleofasia.com Your Online Travel Consultant The Business Model Target Markets – Individual Travelers and Small Groups Internet-based Travel Consultant – Custom Trips – All Major Destinations in Asia

5 www.circleofasia.com Your Online Travel Consultant

6 www.circleofasia.com Your Online Travel Consultant The Challenges How to make Circle Of Asia visible to our target audience and get them to visit our website How to get our visitors to use our services How to gain our prospect’s confidence in paying for the service online Solution : building a credible brand

7 www.circleofasia.com Your Online Travel Consultant Focused Content Destination Guides: honest and precise Featured Stories: travel ideas Photo Gallery: lively, up-to-date

8 www.circleofasia.com Your Online Travel Consultant Marketing Online Marketing – Try Everything – Learn from your own experiences Offline Marketing Branding, not just Selling

9 www.circleofasia.com Your Online Travel Consultant Travel Consultants Human at the other end of the line Honest, professional, and helpful Free Community Services

10 www.circleofasia.com Your Online Travel Consultant Thank You

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