‘POWER USERS’ OF OUT OF HOME ACHIEVE BIG RESULTS

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Presentation transcript:

‘POWER USERS’ OF OUT OF HOME ACHIEVE BIG RESULTS February 2018

‘Power Users’ of Out of Home? Who are ‘Power Users’ of Out of Home? Out of Home ‘Power Users’ spend 15% or more of their budget on Out of Home. A report examined 147 case studies from the IPA’s Effectiveness Awards Databank and compared ‘Power Users’ versus those that don’t use Out of Home. The results showed… www.oma.org.au info@oma.org.au Source: OOH Effectiveness Study by Rapport and IPA, read more here

POWER USERS OF OUT OF HOME GET MORE MARKET SHARE Compared to non-users of Out of Home +36% Increase in market share www.oma.org.au info@oma.org.au Source: OOH Effectiveness Study by Rapport and IPA, read more here

POWER USERS OF OUT OF HOME GET MORE PROFIT GROWTH Compared to non-users of Out of Home +20% Boost in profit growth www.oma.org.au info@oma.org.au Source: OOH Effectiveness Study by Rapport and IPA, read more here

POWER USERS OF OUT OF HOME ATTRACT MORE NEW CUSTOMERS Compared to non-users of Out of Home +15% More new customers www.oma.org.au info@oma.org.au Source: OOH Effectiveness Study by Rapport and IPA, read more here

POWER USERS OF OUT OF HOME ACHIEVE GREATER BRAND UPLIFT Compared to non-users of Out of Home Brand esteem +41% Brand fame +32% www.oma.org.au info@oma.org.au Source: OOH Effectiveness Study by Rapport and IPA, read more here

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