1. Audience growth, a good news story for OOH
In 2017 OOH grew by 2.2% once again surpassing population growth of 1.7%
Leading to cumulative audience growth of 23% since 201o
November 2017

2. 2017 AUDIENCE 2.2% HIGHER THAN in 2016
When comparing the signs that were common to both years
2017 Out-of-Home
Audience Increase on 2016
2.2%
Source: MOVE Data 2016 and 2017 – Common Faces to both years

3. OUT OF HOME AUDIENCES GROWING FASTER THAN POPULATION
Urban growth a key driver
Annual growth rates since MOVE launched in 2010
(five mainland state capital cities combined)
Source: MOVE annual updates from 2011 to 2016, where audience growth is calculated using common signage between two years e.g. common signage between 2017 and 2016 used to calculate 2017 audience growth.
Methodology changes between years and their effect on audience have been excluded.

4. OUT OF HOME AUDIENCES HAVE GROWN 23.0% IN LAST 7 YEARS
Population has grown 14.9% during the same period
Cumulative growth since MOVE launched in 2010
(five mainland state capital cities combined)
Out-of-Home audience growth continues to
0ver-index against population growth
Source: MOVE annual updates from 2011 to 2016, where audience growth is calculated using common signage between two years e.g. common signage between 2016 and 2015 used to calculate 2016 audience growth.
Methodology changes between years and their effect on audience have been excluded.