Welcome to Cedar Rose Trading in the Middle East & North Africa Angelique Assaf, MSc, CICP Data Strategist Cedar Rose International Services Ltd

Middle East & North Africa Who we are 1. Introduction 2. Our Services Middle East & North Africa 1. Overview 2. Trading in MENA 3. Challenges in MENA Credit Information & Risk Analysis 1. Our Auto Risk Indicator (ARI) - Adding value to reporting 2. How to help the industry when Financial Info is missing

WHO WE ARE Introduction about me and the company 1. Introduction 2. Our Services Introduction about me and the company Established in 1997, Cedar Rose started in the UK as ABI Arab Business Information and later registered as Cedar Rose International Services Ltd with the motto “Strive for Excellence”. Today, Cedar Rose operates mainly from offices in Cyprus and Lebanon with staff who are highly qualified and multilingual, speaking English, Arabic, French and Greek languages amongst others. The Middle East and North Africa has been the main focus of Cedar Rose for the past 20 years. Cedar Rose is known with the following: The largest MENA database in the world Pioneers in business intelligence, data acquisition and delivery Technological innovators – singular to our sector

Our Services KYC Report Business Information Report Company Credit Report Our Services Cedar Rose specializes in the Middle East, Africa & Asia providing business intelligence data and over 30 products including KYC reports, Business Information Report, Company Credit Reports, Individual and Company Due Diligence reports, Directorship & Shareholding Searches, Corporate Record Reports as well as a portfolio of other financial, research, analysis and data subscription and Electronic Identity & Verification (EID&V) services. We now have also 2 new services: Monitoring and Auto Risk Indicator. Individual and Company Due Diligence reports Directorship & Shareholding Searches Monitoring Auto Risk Indicator

Middle East & North Africa Overview The Middle East and North Africa, or the MENA region, is home to around 569 million people encompassing approximately 22 countries including: Morocco Algeria Libya Tunisia Egypt Oman Yemen Saudi Arabia Qatar Bahrain Kuwait Iraq Iran Sudan Syria Jordan Lebanon United Arab Emirates

Business in MENA Trading in MENA Challenges in MENA The MENA region has always been a step behind Europe and North America with regards to credit reporting and availability of information, mainly because local companies are not required to file financial statements in most MENA countries. Cedar Rose has always aimed to keep that “step behind” as small as possible using the technology and several techniques to close the gap and keep MENA up to date. Company Information [Centralized – Electronic – English] Lack of Financial Information Company Status Arabic Language Trade Names and Branches Challenges in MENA

Credit Information & Risk Analysis Automated Risk Indicator or ARI is a credit risk scorecard and proprietary scoring model developed and issued by Cedar Rose International Services Ltd, to evaluate a business risk level with a set of statistical indicators. ARI assigns a quantitative measure, to a business and that score reflects the risk level of the business in short-term credit repayment. Our Auto Risk Indicator (ARI) - Adding value to reporting An algorithm developed by the company that measures credit risk Consistent Accurate A statistical model A predictor of future performance based on previous experience A value range from 0 to 100 with 0 being worst and 100 being best An indicator of risk, size and performance of a business An instant automated credit scoring system HTML REPORT WHITE LABEL API

ARI Logic System Score Exception Business Size Risk Rating Assessment 0-26 SMALL High Risk The business is more likely to be a SMALL entity with High Risk OR MEDIUM Very High Risk The business could be a MEDIUM-sized or LARGE business with a score less than 26 which makes its Risk Rating: Very High 26.01-45 Medium Risk The business is more likely to be a SMALL entity with Medium Risk The business could be a MEDIUM-sized business with a score between 26-45 which makes its Risk Rating: High LARGE The business could be a LARGE business with a score between 26-45 which makes its Risk Rating: Very High 45.01-58 The business is more likely to be a MEDIUM-sized entity with Medium Risk The business could be a LARGE business with a score between 45-58 which makes its Risk Rating: High 58.01-75 The business is more likely to be a LARGE entity with Medium Risk 75.01-100 Low Risk The business is more likely to be a LARGE entity with Low Risk

Algorithm Why use Cedar Rose Scorecard? Advanced Tool Summary card credit score using artificial intelligence 2.5 Years Planning & Perfection 20 Fields of Data Analysed using complex algorithms Why use Cedar Rose Scorecard? Improves operational efficiency. Reduces operating costs Has a standard and accurate means of analysis Provides a flexible algorithm that can be challenged and improved by a Data Scientist Provides broadly consistent results which represent a reliable best estimate Reduces the guesswork involved in making everyday decisions Provides an automatic determination of the level of risk of a business It is objective and consistent Relatively simple and easy to interpret

Credit Information & Risk Analysis New facilities to accommodate trade reviews and verification “TRADE RATE INITIATIVE”

Thank you Please feel free to ask any questions