Promoting Your Lodge Event TL 112 Promoting Your Lodge Event We came up with the event, now how do we get people there? INTRODUCTION – ATTENTION GETTER THEPOWEROFONE 2009NOACTRAINING

Effective promotions utilize the power of one. Introduce Self after this slide. THEPOWEROFONE 2009NOACTRAINING

Objectives Teach how to promote Events (NOAC’s, The High Adventure Bases, NLS’s, Conclaves, Lodge events etc…) Explain how to go about filling your contingents Explain effective methods for Arrowmen to use while promoting at section conclaves, and local lodge events Demonstrate effective methods for promotion THEPOWEROFONE 2009NOACTRAINING

Start with “What you Know” Who is your “Target Audience” Let’s make a list Teenagers Adults (including REALLY old ones) Staff Professional Scouters Parents We cover a WIDE range of activities and interest levels THEPOWEROFONE 2009NOACTRAINING

What else do we know? What do people enjoy at your event? Develop a list of activities Games Fellowship Food Skybox Girls Meet the Man THEPOWEROFONE 2009NOACTRAINING

When and Where? Locations Transportation Options When is the event going to occur? THEPOWEROFONE 2009NOACTRAINING

How do we Promote What are some of the methods that we use to promote? Short group breakout discussion Word of mouth Websites E-mail Materials THEPOWEROFONE 2009NOACTRAINING

Promotional Methods What has worked for you in the past? -Figure it out early -Don’t change details -Determine the price and the program early on. THEPOWEROFONE 2009NOACTRAINING

What Materials can we use to Promote? Posters Newsletters Flyers Table top displays Patches Tee Shirts Buttons THEPOWEROFONE 2009NOACTRAINING

Wait, What is the Program? What is your Product? What will I get from the program? Short Discussion breakouts You are the car salesman Themes Takeaway messages Participants should feel like they are making a good purchase. THEPOWEROFONE 2009NOACTRAINING

Promote Effectively and Utilize Materials Show your program off everywhere Mail promotional materials out Put the materials online as well Bring Materials to: other Events COC’s and LEC’s Program preview conferences (Council) Summer Camps, Lodge Events Section Conclaves District Roundtables THEPOWEROFONE 2009NOACTRAINING

Effective Promotions Promote Early, Promote Often Use established resources www.event.oa-bsa.org Develop Promotional PowerPoint's Promotional handouts Website Newsletters, both online and in type form THEPOWEROFONE 2009NOACTRAINING

Effective Promotions Know the program Be engaging Create an “event image” in the audiences mind; what do you want them to see? Be sure to include contact info for your lodge and council event coordinator THEPOWEROFONE 2009NOACTRAINING

Wrap Up Start with what you know -Audience Figure out the details early Develop promotional materials -Not stuff that will sit in the trunk of your car for three months. Work hard to fill your contingent Hammer out the final details -Travel coordination, event patches ect. THEPOWEROFONE 2009NOACTRAINING

"Dream big, and dare to fail.” -Colonel Norman Vaughan Remember to: "Dream big, and dare to fail.” -Colonel Norman Vaughan THEPOWEROFONE 2009NOACTRAINING

---Martin Luther King, Jr. "If a man is called to be a street sweeper, he should sweep streets even as Michelangelo painted, or Beethoven composed music, or Shakespeare composed poetry. He should sweep streets so well that all the hosts of heaven and earth will pause to say, 'Here lived a great street sweeper who did his job well.'" ---Martin Luther King, Jr. THEPOWEROFONE 2009NOACTRAINING

Questions? Thank you for coming! THEPOWEROFONE 2009NOACTRAINING