How to Market Yourself in 15 Seconds

Steering The Course The 15-Second Commercial is designed to create a broad overview of your experience, skill, training and traits relevant to the job for which you are applying. Helpful Hint: Think of this as a way of steering your interviewer into the areas you want to discuss.

Preparing Your Commercial Present yourself accurately and positively. Use a skills list or summary statement to give a quick picture of yourself. Include only enough information to encourage the employer to find out more. Focus on job objectives and highlight relevant career experience. Include only post-secondary education and/or training. Use strong action words. DO

Don’t point out what you can’t do. Focus on what you can do! Example: I am an experienced graphic design professional with additional skills in print production , marketing and customer service. I have recently graduated from The Art Institute of California – San Diego with an A.S. in Graphic Design. I have demonstrated myself to be reliable, dedicated and a strong team player. 1 2A 2B 2C 3 4A 4B 4C 1 = Bulk of Experience 2 = Three Transferable Skill Sets 3 = Relevant Educational Experience 4 = Three Appropriate Traits

Write this on a sheet of paper I am an experienced __________________ professional with additional skills in _________________ , ________________and _________________. I have recently graduated from The Art Institute of California – San Diego with a (n) ________________ in ______________. I have demonstrated myself to be _______________, _____________ and a strong_____________________.

1 Bulk of Experience Even if you do not have previous graphics industry experience, prior work experience outside of this industry can prove to be just as valuable. I am an experienced __________________ professional Include something that you do well or which you have quite a bit of experience Helpful Hint:

2 Transferable Skill Sets What previous career experience do you have that will be beneficial to the position in which you are applying? with additional skills in _________________ , ________________and _________________. Second Language Non-Profit / Community Involvement Sales Customer Service Administrative Support Marketing

3 Educational Experience What educational experience do you have that will be beneficial to the position in which you are applying? I have recently graduated from The Art Institute of California – San Diego with a (n) _____________in______________. Helpful Hint: Only include post-secondary education that is relevant to the job

What Do Employers Want? This list of personal qualities represents what employers are often looking to find : Artistic Ambitious Analytical Articulate Assertive Committed Confident Conscientious Creative Detail – Oriented Disciplined Efficient Energetic Enthusiastic Goal – Directed Hard – Working Honest Imaginative Innovative Intelligent Motivated Observant Open – Minded Organized Personable Productive Professional Reliable Resourceful Self – Motivated Service – Oriented Skillful Team Player Tolerant Self – Starter Thorough Perceptive Use your Thesaurus for more ideas!

Quite Useful In An Interview The best thing about this commercial is that it can be used to answer a variety of questions presented in an interview. What sets you apart from other candidates? Tell me about yourself. Why should we hire you?

Now It’s Your Turn! 1- Speak loud enough for everyone to hear. We will take the next few minutes to have each of you present your 15-Second commercials. 1- Speak loud enough for everyone to hear. 2 - Present your commercial with confidence. THE END / FIN