Communication - Inalco October 26th, 2018 Diane Laroche – Head of communication
Communication priorities: Promoting and managing the image of Inalco (Corporate communication) Attracting new students (Marketing communication)
Communication objectives Promote and manage the image of Inalco Raising the profile of Inalco and its activities and expertise Building a dynamic profile of Inalco Attract new students Enhancing the visibiliy of Inalco and its courses Improving the presentation of the courses Targeting relevant audiences (segmented communication according to supply and targets)
The communication targets Students and potential students Medias Partners: universities, CNRS, etc. General public
Method Promoting research, expertise of Inalco and its teachers and researchers. Promoting excellence of the education and courses and any subject which can enhance the profile of Inalco.
Actions for priority 1 Building and developing press relations Newsletter Inalco (building a relation with partners : universities, medias, students, alumni and all potential students) Promoting institutional communication about teachers and researchers activities Partnerships (Improving our visibility with this exhange, Ex : universities, National Library, museum, etc.) Inalco website in english and languages taught
Actions for priority 2 Targeted digital communication campaigns Direct Marketing (ex. emailing, ads by mail with Gmail and Yahoo). Exhibitions Partnerships (Improving our visibility with this exhange) Promoting Inalco in high school Improving the website and courses presentation Improving the SEO : keywords and internet tags inside the website to improve the SEO
Main tools Press relations Information and messages reach the students and the general public via: Press relations Newsletters: Inalco newsletter (corporate) and Itineraires (research) Website: 500,000 visitors per year ; 1,200,000 connections per year Fairs and exhibitions Social networks: Facebook 13,500, Twitter 4,600, Linkedin 15,000 followers, Instagram Communication campaigns: digital campaigns