Business Case Studies Enterprise Rent-A-Car Recruitment and selection at Enterprise Rent-A-Car

Introduction to Enterprise Rent-A-Car

Introduction to Enterprise Rent-A-Car Almost 8000 offices worldwide Employing 65,000 people; annual turnover of over £4.5 billion A global business with a decentralised ‘local’ structure Enterprise services include: Replacement cars for accident repairs, courtesy cars, short term rentals for special occasions Collection service from home to rental car Car rental market highly competitive Focus on customer satisfaction drives growth Needs the right people and skills to achieve aims

The role of Human Resource Management A central function in the business Workforce planning to manage current and future staffing requirements To fill vacancies from retirements, resignations To increase numbers to fill new jobs To acquire new skills to use new technology Enterprise has policy of promoting from within Over 1,000 graduates recruited each year Recruits people with potential to grow Trains and develops people to meet business needs Gives positive motivational effect on workforce

Attracting applicants External recruitment needed for new skills or business expansion Advertising through newspapers and online Enterprise offers a clear Career Path Trainees progress through branch management May rise to General Managers over time Enterprise is active within universities to attract talent Interns act as liaison to potential applicants Information provided through Careers Fairs and presentations

Attracting applicants

Recruitment Online recruitment process Different entry routes Applications through the ‘Come Alive’ website Improves speed and efficiency Different entry routes Enterprise Internships – for students at university Students gain experience on the job across all areas of Enterprise May lead to full time employment on graduation Graduate Management Trainee programme Fast-track career path to Assistant Manager

Selection Job description Person specification Candidates selected on Summarises the job role and main tasks Person specification Highlights the qualities the candidate needs to have Candidates selected on Match to skills and competencies framework Ability to achieve not just current post but also future potential

Assessment Different opportunities for candidates to demonstrate abilities Online application form to match to role requirements Face-to-face interviews with Recruitment and Branch Managers Successful candidates attend assessment day Practical test of communication and leadership skills Individual and group exercises Role-play

Team Assignment Who are Enterprise Rent-A-Car customers? What is human capital? Distinguish between market orientated and service orientated. What is the difference between job description and job specification? Why is it important for Enterprise Rent-A-Car to do workforce planning? In the first paragraph of the case study, what is meant by turnover? Why is it important for a business such as Enterprise Rent-A-Car to have aims? What are SMART objectives? Why does Enterprise Rent- A-Car offer Graduate Management Training Schemes? How might the Organizational structure for Enterprise Rent-A-Car have changed over time?