>> Web TV – A new way of engaging audiences Considerations and lessons learned Marianne Mackie & Helle Harbo June 2012.

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Presentation transcript:

>> Web TV – A new way of engaging audiences Considerations and lessons learned Marianne Mackie & Helle Harbo June 2012

>> Why introduce web TV? Meet the users where they are Visualize heavy subjects Add faces to abstract figures Not replace but offer a supplement

>> Organizational worries in advance The reputation of Statistics Denmark – will we lose credibility? Entering YouTube – how do we handle criticism? Ressources?

>> Choosing form and content Aim at 4 different kinds: 1: Journalistic video complementing article 2: Explaining complex concepts 3: Branding Statistics Denmark 4: Presenting statistical subject & figures

>> Audience ratings as a guide? A choice somewhere inbetween: Bestsellers that sell themselves and Highlighting subjects of less Immediate interest Visits on website May 2012 Front page of website: visits Front page of name statistics: visits Front page of regional accounting statistics: 51 visits

>> Experiences so far News item presenting the whole story

>> Experiences so far Perspective on a story

>> Experiences so far Branding purpose:

>> Experiences so far Internal communication:

>> Experiences so far Transverse yearbook project:

>> Lessons learned Prepare story and interview Experts: not only academic skills, but visual variation, ability to make punch lines… Focused interviews - sum up the points Technical pitfalls: lamps, shadows… Organization: taking turns in editing

>> Challenges in phase two Time, time and time Make video part of the websites joint expression Structural uniformity? Ambitions – talking heads or news items? Advice and input from you?