Designing Idents for Television What is an ident?

purpose What are they for? 10 minute brainstorm Identity of channel - Important as there are so many channels Branding – to clearly brand the channel and identify it from others Marketing – to sell the channel to us the viewers Re-branding or Re- packaging of channel – keep up to date Break up scheduling – to segment the scheduling – to allow continuity announcements

blog Ive set up a blog with videos of idents and links to idents at: o Now I want you to set up a blog and add videos of idents you like to it o Then explain very briefly why you like them o perhaps you like them because they they are funny, o you might like the visual style, o the soundtrack, o it may be that you are familiar with them from seeing them on TV, o they might be old ones you forgot about and are reminded that you liked them when on air Go to to set up your own blog – its easywww.tumblr.com

design ark.org.uk/bbcone/index.html ark.org.uk/bbcone/index.html bbc one idents through the years Channel 4 idents through the years The designs for TV idents have changes so much over time, have a look at the sites below to see just how much What reasons can you think of for idents changing so much and so often?

1 Understand the design and purpose of television idents Identity branding marketing packaging and re-packaging scheduling segmentation within scheduling Purpose:

1 detailed spider diagram / brainstorm in books… Identity branding marketing packaging and re-packaging scheduling segmentation within scheduling double page no printer so leave space for images, which will gather today…

collect images from current (within last 5 years) idents from 5 channels 5 idents from each channel get at least 5 images from each ident - some even more yes that is lots of images – arrange them in folders – so easy to access – and in order. I will show you how…