Regional TVs lower CPM guarantees higher advertising ROI – 2-3 times higher Index TV market CPM indices National average CPM P18+ = 100 Source: Regional.

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Author: Julia Richards and R. Scott Hawley
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Regional TVs lower CPM guarantees higher advertising ROI – 2-3 times higher Index TV market CPM indices National average CPM P18+ = 100 Source: Regional TV Agency Survey 2011

Regional TVs lower CPM guarantees higher advertising ROI – 2-3 times higher Index TV market CPM indices National average CPM P18+ = 100 Source: Regional TV Agency Survey Point change YOY

Regional TVs lower CPM guarantees higher advertising ROI – 2-3 times higher Index TV market CPM indices National average CPM P18+ = 100 Source: Regional TV Agency Survey 2011 vs Point change since 2006

Point Change TV market P18+ Source: Regional TV Agency Survey 2011

Regional TVs lower CPM guarantees higher advertising ROI – 2-3 times higher Index TV market CPM indices National average CPM GBs = 100 Source: Regional TV Agency Survey 2011

Regional TVs lower CPM guarantees higher advertising ROI – 2-3 times higher Index TV market CPM indices National average CPM P16-39 = 100 Source: Regional TV Agency Survey 2011

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