Business Plan Preparation Frank Moyes Leeds School of Business University of Colorado Boulder, Colorado Framework for the Business Plan

Framework for the Business Plan Tonight’s Agenda Present concepts & select teams Framework for writing a business plan Writing a Successful Business Plan from my website Importance of validation Interviews and Call Reports Market research – Gene Hayworth, Leeds School Librarian Framework for the Business Plan

Framework for the Business Plan Next Week MARKET & INDUSTRY ANALYSIS Opportunity/Need Segmentation Value Proposition Financial COMP’s Model Company Hand-in Interview list University Parent business plan Founder Sarah Schupp Framework for the Business Plan

Framework for the Business Plan Market Research Primary - talk to people interviews & customer surveys Secondary – research market & industry information Framework for the Business Plan

Framework for the Business Plan Interviews Each team member talk to 5 people Select “experts” who can Provide information on the market & industry Give you candid feedback on the concept Approach Decide on the objectives Prepare a list of questions Write-up Call Report 2 questions must ask at the end What question haven’t I asked that I should? Who else should I talk to? Framework for the Business Plan

Framework for the Business Plan Customer Surveys Qualitative now Quantitative later – enough to validate the demand from your target market Framework for the Business Plan

Market & Industry Analysis - Secondary Gene Hayworth, Leeds School Librarian Internet & Business Library resources & data bases http://ucblibraries.colorado.edu/business/index.htm Trade publications Industry Associations See Market Research & Resource Guidelines on the Resource page of the course website. Framework for the Business Plan

Business Plan Elements Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Length 20 pages Framework for the Business Plan

Business Plan Elements Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Last to be written Length 20 pages Framework for the Business Plan

Business Plan Elements Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Features and Benefits Length 20 pages Framework for the Business Plan

Business Plan Elements Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Segments Size and Trends Competition Length 20 pages Framework for the Business Plan

Business Plan Elements Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Target Customer Positioning Pricing Advertising & Promotion Distribution Sales Length 20 pages Framework for the Business Plan

Business Plan Elements Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Scope of Operations On-going Operations Length 20 pages Framework for the Business Plan

Business Plan Elements Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Key Milestones Length 20 pages Framework for the Business Plan

Business Plan Elements Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Organization Team Length 20 pages Framework for the Business Plan

Business Plan Elements Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Sustainable Length 20 pages Framework for the Business Plan

Business Plan Elements Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding, Valuation Length 20 pages Income Statement Balance Sheet Cash Flow Risks Framework for the Business Plan

Business Plan Elements Executive Summary Product or Service Description Industry and Marketplace Analysis Marketing Plan Operations Plan Development Plan Management Competitive Advantage Financial Projections Offering, Funding & Valuation Length 20 pages Valuation of Business Request for Funding Framework for the Business Plan