Wisconsin’s Global Initiatives March 15, 2013 Presented by: Lisa Stout and Ashwini Rao Economic Development Consultants Wisconsin Dept. of Agriculture, Trade & Consumer Protection

Discussion Topics Resources Available for: Exporter Education – becoming export ready Market Entry – building export sales Market Development – achieving export success

What do we export? Retail Food Food Service Food Ingredients Feed / Feed ingredients Fruit Products incl. cranberries Snack items/ Convenience / Ready-to-eat Nutrition bars, chips, sauces, dressings, cheese, Lumber and wood products Agricultural equipment Livestock / Livestock genetics Beverages Meat

Evaluating export readiness Selling domestically Production capacity Inquiries from foreign buyers Financial resources Product and packaging modification Shipping internationally Pricing for export/payment Investment (time/labor)

Our Approach Finding Markets & Customers Perform statistical research to determine top importing countries for your product Define potential customers Recognize main competitors Determine restrictions and regulations on product

General & Industry Market Data www.export.gov - US Dept. of Commerce Country Commercial guides www.usda.fas.gov - Foreign Agricultural Service Exporter Guides; FAIRS Report (Food and Agricultural Import Regulations); Sector Reports (Retail Food / Food Processing/Ingredient / Hotel, Restaurant, Institutional Food Service) Industry Associations US Dairy Export Council, Cranberry Marketing Institute, Organic Trade Association, Food Export Association of the Midwest Wisconsin International Trade Associations

Food Export Association of the Midwest Top Product/Market Evaluation: free for registered companies Market Builder – Primary, customized research; 23 foreign markets Market overview, targeted list of buyers/ importers Exporter Education - webinars www.foodexport.org

Achieving Export Sales

Export Documentation & Certificates US government requirement Foreign government requirement Factors to consider: Country of origin and destination Mode of transportation — truck, rail, ocean, air, pipeline Commodity — agriculture, livestock, safety/security, end-use, software Size (value, volume, weight, dimensions) Parties to the transaction (shipper, consignee, agents, brokers, banks)

Market Development Buyers’ Missions Trade Missions/Gold Key Service Food Show PLUS Trade Shows/Events

Export Funding Branded Program (Food Export Association of the Midwest) Global Business Development Program (Wisconsin Economic Development Corp.)

Branded Program Provided by Food Export Reimburse 50% for intl. marketing and promotional activities from $2,500 up to $300,000 a year U.S. food & agricultural products only minimum 50% US agricultural origin Last year Wisconsin companies reimbursed over $1 million

Other Resources Industry Associations WMEP- Wisconsin Manufacturers Extension Partnership WMC- Wisconsin Manufacturers & Commerce MMAC- Metropolitan Milwaukee Association of Commerce Water Council International Trade Associations MITA- Madison International Trade Association Northern Wisconsin International Trade Association Milwaukee World Trade Association Northeast Wisconsin International Business Development Program Stateline World Trade Association Freight Forwarders Law Firms- Intellectual Property, Immigration, Tax Accounting and Financial Advisors International Trade Development Consultants Banks with International Services

Contact us DATCP Phone: 1-800-462-5237 Email: international@wisconsin.gov Website: http://datcp.wi.gov