© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 1

© 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 2 Biggest Economic & Social Shifts in History Aging Elderly (65+ yrs.) World 6.8% 6.8%16.2% USA12.4%21.6% China 23.3% Sweden17.2%24.1% Canada12.6%25.5% Netherlands13.6%25.6% Switzerland15.4%26.0% Europe14.8%27.4% Poland12.2%29.9% Singapore7.2%32.6% Germany16.4%32.5% Italy18.4%33.3% S. Korea 7.3% 7.3%34.2% Japan17.2%37.8% Shrinking 2050 Estimate million % Decline from 2000 Portugal (2%) (2%) Europe691.0 (5%) (5%) S. Korea (5%) (5%) Slovakia (9%) (9%) Hungary (13%) (13%) Germany (14%) (14%) Poland32.0 (17%) (17%) Japan101.6 (20%) (20%) Russia116.0 (21%) (21%) Romania17.2 (22%) (22%) Ukraine35.0 (28%) (28%) Bulgaria (33%) (33%) * World Population Prospects: The 2008 Revision, United Nations Population Division Hypergrowth 2050 Estimate million % Growth from 2000 World9, % 50% India1, % 55% Bangladesh % 58% Egypt % 85% Philippines % 88% Saudi Arabia % 110% Pakistan % 126% Nigeria % 132% Iraq % 160% Ethiopia % 165% Congo % 190% Yemen % Afghanistan % Niger % 428%

© 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 3 Four Megatrends That Will Change The World Economic Power Shifts to Developing Nations Population Growth Increasingly Concentrated in Emerging Countries Source: Council on Foreign Relations, Jan.- Feb Developed Countries Labor Forces Substantially Age and Decline Worlds Population Becomes Urbanized

© 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 4 The strategic and economic policies of the 20th century are obsolete, and it is time to find new ones. Council on Foreign Relations, Jan.- Feb This is the Urban Century. Ban Ki-moon, Secretary-General, United Nations A rebalancing of the worlds social and economic powers is accelerating at an unprecedented rate. Wim Elfrink Technology has become the engine of globalisation. World Bank

© 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 5 Drivers of Economic and Social Transformation HypergrowthAging / Shrinking S+CC Mobility will be the platform New business models & ecosystems 700+ million urbanized 3 billion will be connected Affordable and scalable capacity planning Revitalization of cities, states, countries Connected Life Everything As A Service The Network as the Transformational Platform

© 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 6 Sustainability Services Delivered by Technology Protecting the world for future generations EnvironmentalSocial Enhanced quality of life for citizens Continuous job and business growth Economic

© 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID Source: Forrester Research

© 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 8 The Industrialization of the Internet… Internet of Things % 5% 2% 3% 4% Productivity Business Phase 1 Consumer Phase 2 Industrial Phase 3 Internet of Things The Network as the Platform Collaboration Video Virtualization/ Data Center

© 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 9 Real Estate Physical Security Transportation Sports Utilities (Energy) Healthcare Education Government Video Security Storage Networked Home Wireless Voice

© 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 10 Dampers Cameras Air Filters Indoor Air Quality Services Air Handling Unit Controllers Cooling Coils Fans Access Management Controllers Exhaust Fans Smoke Detectors Cooling Towers Elevators Zone Control Panels Heating Units Halon System VAV Units Diffusers Cameras Intrusion Detectors Card Readers Chemical Water Control Chillers & Boilers Pumps Operators Station Fire Alarm Panels Thermostats/ Humidistats Parking Garage Water Systems Vending Machines Electric, Gas, Heating Computer Room Air Handlers Lighting SolarPV Rack/Server IDF PDU

© 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 11 25% above for lighting energy25% above for lighting energy 27% above for water consumption27% above for water consumption 31% above for cooling energy31% above for cooling energy Enhanced air quality by 30%Enhanced air quality by 30% Above LEED Standards: OpEx savings of -15%OpEx savings of -15% Employee productivity of +9%Employee productivity of +9% Energy efficiency of +30%Energy efficiency of +30% Annual Payback of: Child Care Centre Collaboration Areas Cafeteria

© 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 12 Songdo IBD - One of the Worlds Greenest Cities 100 million square foot new city on 1,500 acres Commercial 40 million SF Residential 35 million SF Retail 10 million SF Hospitality 5 million SF Public Space 10 million SF Six design goals for sustainability Mandate for LEED Certification on all new buildings EED-ND Pilot Program focused on neighborhood connectivity, access to transit, energy efficiency in building design, efficient infrastructure

© 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 13 Technology Will Be Consumed As Services Service Delivery Platform

© 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 14

© 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 15

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© 2009 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 17

© 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 18 Safety & Security Energy Management Learning Connected Health Sports & Entertainment Child Day Care Connected Neighborhood of the Future Cloud Computing Innovation

© 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 19 Amsterdam: Smart Working Centres Seoul: Personal Travel Assistant NYC: Yankee Stadium Singapore: EPIC Cisco on Cisco Qatar: Gate Building Greenfield Cities China: Chongqing India: Lavasa South Korea: Songdo Abu Dhabi: Masdar Revitalisation Holyoke Toronto San FranciscoBarcelona Kuwait: Al Hamra Tower Colorado: Connected Communities Initiative Proof of Concept Smart+Connected Communities Worldwide

© 2010 Cisco Systems, Inc. All rights reserved.Cisco ConfidentialPresentation_ID 20