2015 Section Email Opt-in Preference and Secondary Email Webinar This module deals with recruitment and retention of Members and, specifically, what can be done at the local level. Greet the attendees and welcome them to the session. Introduce yourself and give a bit of your background and experience with this topic. Depending on the size of the group, you may ask participants to introduce themselves and indicate their leadership position, Section, and District. --------------------- In each of the last several years, between 6,000-7,000 new Members have joined ISA. Since membership has remained fairly constant for the past few yrs, this means that about 9,000 fail to renew their membership with ISA every year. Finding out why Members join and why they stay, and how to influence their decision, will go a long way toward ensuring a positive membership experience for ISA Members. Marty Bince, VP IMD Rachael McGuffin, ISA Staff

Membership Chair Training: Email Preference Center This module deals with recruitment and retention of Members and, specifically, what can be done at the local level. Greet the attendees and welcome them to the session. Introduce yourself and give a bit of your background and experience with this topic. Depending on the size of the group, you may ask participants to introduce themselves and indicate their leadership position, Section, and District. --------------------- In each of the last several years, between 6,000-7,000 new Members have joined ISA. Since membership has remained fairly constant for the past few yrs, this means that about 9,000 fail to renew their membership with ISA every year. Finding out why Members join and why they stay, and how to influence their decision, will go a long way toward ensuring a positive membership experience for ISA Members.

Agenda Introductions IMD’s goals and charter to support membership Email Preference Center Secondary Email Take it to the members! Active Grace regular activities Membership Chair Resources

Image & Membership Department Goals Chartered to manage the ISA brand Retain and grow membership Roles IMD to marshal Society resources Section Membership Chairs to work with local members IMD and Section membership chairs to work together? Would you consider joining IMD to assist at the Society level?

Received one too many emails? Email preferences Received one too many emails? “Unsubscribed All” but want to retain section or divisional news? Wonder how to better manage emails?

Opting In/Opting Out Section members are allowed to opt-in or opt-out of society and section emails. Method 1 go to http://www.isa.org/privacyoptions, login, and select the topics you wish to receive or Method 2 Bottom of any ISA Society Email: To unsubscribe or change your email communication preferences, please click here. Method 3 Email Preference Center: Member Profile Builds on large bullets. Note to Facilitator: Read each of the session objectives on the overhead.

Email Preference Center on Member Profile Log-in to http://isa.org Go to My ISA Account Go to “Phone & Email” (right side) Select “Opt-in and Opt-out to ISA Emails”

Select “Opt-in and Opt-out to ISA Emails”

Technical topics and Products/Services

Select “society”, “division”, “section” communications.

Opt-out of ISA INCLUDES Opt-out of SECTION COMMUNICATIONS!

Secondary Email Many members utilize “work” email as primary and only email Some members move, no forwarding email ISA (Society nor Section) can no longer provide email communications nor renew. Members don’t leave – they just fail to renew Secondary email will provide another valuable contact method, only to be used in the event the primary email can’t be reached and only for renewal. Ask members to provide “secondary email”: Home, Other, Seasonal, Work

Recovery Email using “Other” email Go to “Add New Email”

Add Email address: Home, Other, Seasonal, Work

Share with your members: 5 minutes before a technical meeting Short presentation available for technical meetings Go to the very bottom of https://www.isa.org/members-corner/leader-resources/operating-documents/section-officer-chair-guides/membership-chair/ Go live and demonstrate email preference center Opt-into Section Communications Ask each member to add a home or other email - preferably a personal email address

Membership Chair Yearly Plan – Active Grace Follow up each month Month/Date Action: Action by/Due Date June Call Membership Committee meeting to plan Admin to send invite to board members. Location TBD July 1 Officially take office   August 1 Prepare Budget Send to Admin September 10 Utilize Active Grace reports to invite members to September kickoff event Membership committee to call/email invites to AG list September 21 Membership Board update/report Send brief report to admin October 10 Utilize Active Grace reports to invite members to October technical meeting October 21 Membership Board report November 10 Utilize Active Grace reports to invite members to November technical meeting November 21 January Membership Committee meeting Catch up, adjust plans February 10 Utilize Active Grace reports to invite members to February technical meeting February 21 Tradeshow Year Only: February board meeting Prepare Membership Desk for tradeshow: Invite board members and Life/retired members to volunteer at Membership Desk, order membership materials and computers for registration Admin to send invite to board members. Personal invites to life/retired members Order membership materials/gifts Confirm computers/wifi for registration March 10 Utilize Active Grace reports to invite members to March technical meeting March 21 April 10 Utilize Active Grace reports to invite members to April technical meeting April 21 May Plan for the Fall May 10 Utilize Active Grace reports to invite members to May technical meeting May 21

Active Grace phone script – leave a Message Hello, is _________________ in? Not in, leave the following message: This is ________, a volunteer on the membership committee calling from the local ISA Edmonton section. ­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­ _________________ ‘s membership has lapsed and we’re wondering if ________________ would be interested in renewing ISA membership. Please have him/her call me at XXX- XXX-XXXX and I’ll fill them in. We have an interesting lineup of technical events this year and we’d like to help every instrumentation/automation member benefit from our technical resources.

Active Grace phone script - live Thanks for taking my call. My name is _______, and I’m a volunteer on the ISA Section membership committee. You were a member in the past and your membership may have lapsed if we didn’t get our renewal notices to the correct email or mailing address. Would you be interested in renewing your membership? If not renewing: Could I ask why? Change Careers _ Meetings not of interest_ Lost job _ Moving____Other _______ Remaining on the mailing list. Would you be interested in continuing to receive our emails? Yes ___ What would be your personal email address _________________________________ If renewing, “Great, you could renew on-line at (can I send you the link) This year we had 2 technical events, our monthly newsletter to stay abreast, and a webinar on XXXX topics. As well, all ISA standards are available to members at no charge and there are some 40 online presentations and courses for members to receive to keep their technical education current. Our next technical event is _______________ Can I update your ISA email, address, phone numbers to ensure that the email newsletter can be received? (email updated member information to …….) If you need any assistance with your renewal, you can contact me,

Available Resources IMD Membership materials Newsletter with best practices Rachael McGuffin, staff Membership materials https://www.isa.org/members-corner/leader-resources/operating-documents/section-officer-chair-guides/membership-chair/ Rosters, membership guides, webinars

Help Your Members RENEW Most Members never leave ISA they Just forget to renew Help Your Members RENEW

Working Together IMD reaching out to sections Assist with Membership Chair continuing education, best practices (your contributions appreciated). Membership campaigns: Monthly Active Grace Senior Member Upgrade Divisional membership campaign Lapsed Member Automation Community campaign Defining, identifying and improving member value and benefits

Membership Assistance Contact Rachael McGuffin rmcguffin@isa.org