:: SecureId :: Security of Identity Through Knowledge Imagine that you are in control of your digital identity. danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002

danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002 Underlying Questions What is context in a digital realm? Why does it matter? Why is multi-faceted digital identity important? Who should control personal data? Why? How? danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002

What is context in a digital realm? (and why does it matter?) Context provides cues necessary for appropriate social interactions Individuals present different facets dependent on context Context is derived from location, people and types of interactions Digital realm: location is irrelevant or misleading; often replaced by personas danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002

Why is multi-faceted digital identity important? Necessary to present oneself properly (social norms or mores) Useful for developing contextual reputations Crucial for marginalized individuals Directly related to trust/deception danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002

Who should control personal data? Why? Individual vs. business vs. government Privacy vs. economic gain / ease of use Individual control of identity essential for improved online social interactions Must be able to properly present oneself Must understand how one is being perceived Should be able to control representation, not just data danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002

An Approach :: SecureId Construct & manage digital facets Associate particular identity information with them Knowledge-based security to control who may access them Provide personal visual landscape Conveys individual digital portrait Gives individuals a sense of what they are sharing danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002

danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002 Profile Construction danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002

danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002 Facet Creation danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002

danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002 Example worlds danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002

danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002 More Information http://smg.media.mit.edu/projects/SecureId danah@media.mit.edu danah boyd, Nelson Lai . Sociable Media, MIT Media Lab . 20 March 2002