Copyright © Bloomsbury Publishing Inc. 2013 All rights reserved Copyright © Bloomsbury Publishing Inc. 2013 All rights reserved. No part of this presentation covered by the copyright hereon may be reproduced or used in any form or by any means–graphic, electronic, or mechanical, including photocopying, recording, taping, or information storage and retrieval systems–without written permission of the publisher. ISBN: 978-1-60901-508-4

The Workroom and Runway CHAPTER FIVE The Workroom and Runway

THE WORKROOM AND RUNWAY The starting point of the cycle comes from the designer’s inspiration To have merchandise, a designer must create it first. Designers gain inspiration from all types of sources. It’s a labor and love driven. Everett, Swanson Ch 5 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

MERCHANDISE SELECTION PROCESS Several factors when selecting: Must stimulate after show sales Demographics Price point The designation of apparel, shoes, and accessories for presentation to the target customer Everett, Swanson Ch 5 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

Merchandise Categories An ideal chart is a projection of the merchandise to be presented in each fashion show scene Merch. Cate. Divisions presented in the show. This is achieved through an ideal chart which is…. Extensive research is done to ensure the show is on point with trends by researching various trend forecasters such as wwd and style Ideal charts are typically completed before merch. pull List more on ideal chart and then cut back. For troubleshoot such as fitting, doesn’t look good together Everett, Swanson Ch 5 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

Merchandise Categories A merchandise planning chart helps the merchandise and model committees assess the number of outfits and models needed for the show Everett, Swanson Ch 5 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

Merchandise Categories Color, style details, design sophistication, popularity of trends Common categories: play/ casual clothing, intimate apparel/lingerie, career/business, leisure/active/ sport, date/cocktail, evening, bridal/special Sometimes these categories can be split if there is too many merchandise. Allows Merchandise within categories should be grouped in a pleasing manner, indicating a rhythm or flow among looks Everett, Swanson Ch 5 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

Merchandise Theme Coordination Translate the broad merchandise categories into the scene themes developed earlier during the planning stage Using merchandise from more than one retailer has both advantages and disadvantages Everett, Swanson Ch 5 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

RELATIONSHIPS WITH MERCHANTS A prepared merchandise team will provide a merchandise loan record, which is a standardized form used to record details of the borrowed merchandise Everett, Swanson Ch 5 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

MERCHANDISE PULL The physical removal of merchandise from the sales floor to an area reserved for storage of fashion show merchandise Everett, Swanson Ch 5 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

MERCHANDISE LINEUP A tentative lineup includes the order of the models and the proposed merchandise from the theme groupings, prepared before fittings A final lineup—a complete listing of merchandise and models in order of their appearance—is distributed to everyone after the dress rehearsal Everett, Swanson Ch 5 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

MERCHANDISE LINEUP Everett, Swanson Ch 5 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

MERCHANDISE LINEUP The dressers, fitters, backstage manager, and cue personnel follow the final lineup for order Everett, Swanson Ch 5 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

MERCHANDISE FITTINGS Making sure the model and the merchandise are complementary takes place during the fittings The lineup sheet can be finalized after the models try on garments Everett, Swanson Ch 5 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

Fitting Sheets The fitting sheet is used to record the garments and accessories that a model will wear. Everett, Swanson Ch 5 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

Fitting Supplies Accessories should be tagged and positioned near the merchandise with which they will be worn to allow models and dressers smooth changes Everett, Swanson Ch 5 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013

Pre-Fitting Organization Model sizes must be known, and the merchandise tentatively selected, ordered, and matched to the model before he or she arrives for the fittings Everett, Swanson Ch 5 Published by Fairchild Books, an imprint of Bloomsbury Publishing Inc. Copyright © Bloomsbury Publishing Inc. 2013