Better availability of statistics – all products on the web Dissemination Working Group Meeting 18.11.2008 Anne Nuka Head of Marketing and Dissemination Department
Dissemination policy equal possibilities to access to official statistics preannouncement of the publication time electronic first (the first release in the public database on the net) simultaneous publication in the public database and in the news release (at 9:00 a.m. sharp) books later and containing mainly texts and graphs (at 12:00 a.m. in the Information Centre) For years similar dissemination policy to the new policy of Eurostat These are main lines, the direction to go for step by step implementation
STANDARDISED PRODUCTS AND SERVICES Marketing model BASIC INFORMATION STANDARDISED PRODUCTS AND SERVICES target group publications production statistics market price financial key ratios foreign trade statistics ORDERS specific total cost general public free of charge news releases e-publications requests for information public database information sheets web-page
Users profile
Customers served free of charge government agencies (ministries, etc.) city and county public libraries statistical institutions of other countries
More visits to the website Average number of visitors during 24 hours Visits to the public database 2003 *4 172 000 196 000 2004 14 060 000 1 200 242 000 2005 **7 035 000 1 400 354 000 2006 16 378 000 661 000 2007 27 595 000 1 500 785 000 * Only the 1st half-year ** The data for 152 days are missing
International statistics on the website http://www.stat.ee Selection of Eurostat predefined tables Information on EU user support Statistical databases of international organisations (Eurostat, OECD, UN) Links
Usage of Eurostat predefined tables
Treated EU requests by type of user
Public database
Retrievals of tables in public database by subject area, 2007
News releases
Number of media reflections 2001-2007 3500 3000 2500 2000 1500 1000 500 2001 2002 2003 2004 2005 2006 2007
Publications * Includes all the annual publications published once a year and single issues of periodicals (printed as well as e-publications)
Dissemination of publications 1996-2007 Excl Dissemination of publications 1996-2007 Excl. copies used at media events, fairs, and in advertising campaigns and in the work of Statistics Estonia, etc. In 2001, the public database was taken into use. In 2003, most of the monthly and quarterly publications were made electronically available. Disseminated copies, thousand 25 20 15 10 5 96 97 98 99 00 01 02 03 04 05 06 07
Future developments users need information instead of figures providing statistics with metadata more attention to product development improving statistical literacy
Thank you for your attention!