OPENING JANUARY 30, 2018 GET TEXTBOOKS! Which advertising technique from yesterday’s lesson is being used in this Maybelline ad? Who is the target audience for this ad? Paraphrase the message of this ad. What is it trying to “say”?

NARRATIVE VS. EXPLANATORY Story Characters Plot Dialogue Novels Story books Fairytales/folktales/fables Myths and legends Plays Poems and nursery rhymes Saga/Epic stories Comic books Diaries biographies/autobiographies Facts Information Supporting Details Essays Newspaper reports Documentaries Biographies/autobiographies Magazine articles Research reports Reviews Pamphlets/Brochures Summaries Textbooks

EXPLANATORY WRITING HAS A SPECIFIC STRUCTURE: (pg. 100) Topic sentence – A sentence that presents a topic and the writer’s claim about or position on the topic. Transitions – Words and phrases used to connect ideas Supporting information – Specific and relevant facts and details that are appropriate for the topic Commentary – Sentences that explain how the detail is relevant to the topic sentence. Concluding Statement – A final piece of commentary that supports the explanation. It brings a sense of closure to the paragraph.

T–L–Q STRATEGY T- transition word or phrase L- Lead in Q- quote Read the example presented on page 101.

Let’s practice Maybelline uses a variety of advertising techniques to market its Great Lash mascara. 1For example, one of their magazine ads uses the bandwagon technique by declaring Great Lash as "America's favorite mascara" and stating that one tube of Great Lash is sold every 1.7 seconds.

Now write the next sentence based on this ad:

Finally, on your own write the third explanative sentence using this ad:

OPENING JANUARY 31, 2018 Get your textbooks! READ the paragraphs under the heading “The Effect of Advertising on Consumers” on page 102. ANSWER the bulleted questions that go along with #1.

T–L–Q STRATEGY T- transition word or phrase L- Lead in Q- quote Read the example presented on page 101.

Let’s Practice: TLQ Strategy What advertising technique(s) is being used in this advertisement? Why is this advertising technique successful for this company? Using the TLQ method, construct a paragraph answering these questions.

Lets Practice: TLQ Strategy What advertising technique(s) are being used here? Is this technique common for this product? Why? Use the TLQ strategy to answer.

Let’s Practice You’ve been asked to create an advertisement for the new shoe, “Super Force 5”. Which advertising technique would you use? Why would you use that technique instead of the others? Use the TLQ strategy to answer the questions.

GRAPHIC ORGANIZER On page 103 – Complete the graphic organizer. Think about some of the things you recently bought. Next to each category in the chart, list at least one specific item that you spend money on or had someone else buy for you within the past year.

Think About It: Choose one of your purchases for which you saw an ad. Who was the target consumer for this ad? How do you know? What techniques were used? Are you influenced by advertisements? Explain.

Homework 1. You must survey at least ten people. Write the brand names of products in the first column. Indicate the number of users and non- users for each product in the second and third column (use tally marks) 2. On the back, identify at least 5 famous singers, musicians, actors, or sports figures who have influenced how people dress or behave.